IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age or below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 7, 2018 8:56 AM

Cinema Premier League?blur=25

While the entire nation is gripped by cricket mania of the IPL, it will be a clash of the titans on the small screen. Starting Saturday, 7th April to Sunday, 27th May, five teams - Khan Riders, Family Indians, South Kings, Comedy Challengers and Action Warriors will battle it out for 50 days, catering to every movie aficionado.

exchange4media Staff Apr 6, 2018 1:27 PM


Fukrey Returns which earned over Rs 100 crores at the box office is all set for its World TV Premiere on Zee Cinema on Sunday, April 1 at 8 PM

exchange4media Staff Mar 29, 2018 5:48 PM


Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special emphasis on the agency’s Media and Entertainment (M&E) clients.

exchange4media Staff Feb 23, 2018 4:40 PM


The Senior Territory Head, Hindi Movie Cluster, Bengaluru, passed away following a cardiac arrest.

exchange4media Staff Feb 8, 2018 5:23 PM


Dr. Chiranjeevi unveiled the new brand identities for both channels at the Zee Golden Awards 2017

exchange4media Staff Jan 8, 2018 5:30 PM


As Zee Entertainment Enterprises Limited (ZEEL) celebrates its 25-year milestone, the media and entertainment conglomerate has unveiled new logos for its Telugu channels, Zee Telugu and Zee Cinemalu

exchange4media Staff Oct 30, 2017 3:55 PM

ZEE expands US portfolio with launch of Telugu movie channel, Zee Cinemalu?blur=25

The launch makes Zee the biggest multi-cultural broadcaster in the US, with 37 channels

exchange4media Staff Feb 8, 2017 12:54 PM

Zee Cine Awards 2017 to be held in March?blur=25

With Zee Entertainment reaching out to over 1 billion viewers across 171 countries, the event will be telecasted nationally and globally

exchange4media Staff Jan 11, 2017 5:35 PM

ZEEL slated to launch its Telugu movie offering Zee Cinemalu in September?blur=25

Zee Entertainment Enterprises Ltd brings a new Telugu movie channel called Zee Cinemalu to compliment its GEC Zee Telugu

exchange4media Staff Aug 27, 2016 1:18 PM

Zee Cinema launches new brand awareness campaign in four cities?blur=25

Zee Cinema has unleashed an interesting and engaging brand awareness campaign in four cities including Mumbai, Pune, Nashik and Nagpur in Maharashtra.

exchange4media Staff Aug 20, 2016 7:52 AM

Zee Hindi Movies Cluster bags seven awards at the ACEF Awards?blur=25

Zee Cinema has won two Gold awards, & pictures has won one Gold and two Bronze awards, and Zee Classic has bagged one Gold and one Bronze award

exchange4media Staff May 4, 2016 6:09 PM

ZEEL and Amagi add Zee Cinema to list of channels that offer geo-targeted advertising ?blur=25

This addition will allow advertisers to target viewers across 16 markets in India and increase share of voice in target markets

exchange4media Staff Jul 17, 2015 5:42 PM

Zee Cinema unveils brand new identity and logo?blur=25

Celebrating its 21st anniversary this month, Zee Cinema unveils a brand new identity globally

exchange4media Staff Apr 21, 2015 9:21 AM

DEN Networks introduces 22 HD channels in Kochi?blur=25

Kerala has a total market size of 6 million cable homes, out of which, DEN has more than 20 per cent market share currently

exchange4media Staff May 14, 2014 7:52 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall?blur=25

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

What makes the Hindi movies genre lucrative for b'casters??blur=25

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

Networks move Bollywood premieres back to Hindi GECs?blur=25

Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels

Synjini Nandi Jun 4, 2013 9:07 AM

Hindi movie premieres hold fort on television?blur=25

Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity

Synjini Nandi Feb 28, 2013 8:20 PM

Zee Cinema partners with Ethnic Channels Group in Canada?blur=25

The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms

exchange4media Staff Aug 7, 2012 5:15 AM