Homeshop18 plays ‘luck’ card to engage young TG?blur=25

The brand has launched an online game, ‘Land of luck’, wherein consumers can try their luck and win prizes

Saloni Surti Dec 10, 2012 7:09 PM

Is digital a better advertising launch pad??blur=25

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy Nov 7, 2012 7:11 PM

Set a benchmark & then work backwards: Zafar Rais?blur=25

One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive

Saloni Surti Oct 31, 2012 7:54 PM

MindShift bags social media duties of Big CBS?blur=25

The Mumbai-based digital agency is betting big on Facebook & Twitter to bring Big CBS Networks fans closer to the channel

exchange4media Staff Sep 22, 2012 8:23 PM

Top 5 digital brand campaigns of 2011?blur=25

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011

Zafar Rais Jan 6, 2012 9:26 AM