zafar-rais
MindShift Interactive wins digital mandate for Universal Music India

Will leverage digital communications for Universal Music India across social media

exchange4media Staff Sep 23, 2016 12:39 PM

Instagram's new logo sparks outrage, but is it justified?

Instagram caused a stir this week when it launched its new logo, a marked departure from the iconic “rendered camera” to something that is distinctly vague

Abhinn Shreshtha May 13, 2016 8:06 AM

Is 2016 the year of Instagram?

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social media in 2016.

Abhinn Shreshtha Jan 14, 2016 8:12 AM

LinkedIn gives app a Facebook makeover

LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates

Abhinn Shreshtha Dec 3, 2015 8:13 AM

Trendspotting: ecommerce players leverage Sunday as key online shopping property

On Sundays, a host of online players have begun giving special discounts and offers to entice the customers. Players like ShopClues, Snapdeal, OLX are all in the race to tap as many Sunday shoppers as possible. exchange4media explores the reason behind the ‘Sunday mania’

Sarmistha Neogy Oct 26, 2015 8:41 AM

MindShift Interactive celebrates 4 years with launch of new services

On this anniversary, MindShift Metrics, the research arm of MindShift Interactive, will be announcing its new services, helping brands delve further into consumer and business insights through digital under the name of Digital Communication services

exchange4media Staff Oct 9, 2015 10:32 AM

The Dos and Don'ts of Selfie Promotions: Are brands being selfie-smart?

From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very often without keeping a connect to the brand’s product offering

Sarmistha Neogy Sep 7, 2015 8:04 AM

Mindshift Interactive wins the digital mandate for Swipe

The brand has roped in Bollywood actress Priyanka Chopra as its brand ambassador, with the aim to bolster its presence in the country's Tablet and Smartphone market

exchange4media Staff Aug 18, 2015 5:42 PM

Google starts divorcing Google+ from products

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products

Abhinn Shreshtha Jul 31, 2015 8:19 AM

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai auto strike

Sarmistha Neogy Jun 20, 2015 9:37 AM

Where did Lenskart, American Swan, ScoopWhoop & others go wrong?

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy Apr 30, 2015 9:33 AM

Union Budget 2015: Despite service tax, digital players optimistic

FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With news that service tax will be further increased to 14 per cent, digital agencies and advertisers seem to have another headache on their hands

Abhinn Shreshtha Mar 3, 2015 9:19 AM

Union Budget 2015: Guest Column: Govt should spend on digital infra development: Zafar Rais

Zafar Rais, Founder and CEO of Mindshift Interactive, on why the government needs to keep its promise of the Make In India initiative while enhancing the education ecosystem, liberalize FDI in e-commerce and provide a stable digital infrastructure in the country

Zafar Rais Feb 26, 2015 8:36 AM

Max Bupa Walk for Health attracts 10,000 participants through social media

Led by MindShift Interactive, a 4-week campaign has been rolled out on multiple digital platforms, including conversations driven by influencers to encourage wider participation in the event

exchange4media Staff Nov 8, 2014 9:25 AM

Programmatic ads cannot replace sales teams

The automated system of buying and selling ads is still in its early stages, but it has raised a storm of questions over several issues - primarily, if it will replace sales teams

Abhinn Shreshtha Sep 8, 2014 7:49 AM

Facebook vs TV: Slow and steady wins ad spends?

TV is still the preferred advertising medium for marketers owing to its mass reach. Facebook is slowly catching up with targeted & engaging advertising options. While some experts

Collin Furtado Aug 12, 2014 8:08 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

FB Graph Search: What is in store for Indian marketers?

The tool gives marketers a fair scope to promote discoverability backed by user choice but does not help at every touch-point due to lack of context in data

Saloni Surti Mar 12, 2013 7:25 PM

FB banks on networking, launches Graph Search

Graph Search will enable users to type specific phrases & search them; Facebook will provide results based on activity around the phrase

Saloni Surti Jan 17, 2013 6:50 PM