youtube

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform

Abhinn Shreshtha 27-October-2015

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy 15-September-2015

As part of their recent campaign, CouponDunia created 50 TrueView (pre-roll) ads. The communication directly talks to viewers regarding their irritation on being shown a TruveView ad

Sarmistha Neogy 27-August-2015

With Newswire, Youtube hopes to provide journalists with an invaluable resource to discover news video around major events, and to highlight eyewitness video that offers new perspectives on important news stories

exchange4media Staff 22-June-2015

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh 10-June-2015

With 300 hours of video now uploaded every minute, YouTube has triggered the rise of influential media hubs that supplied free content. To ring in its 10th anniversary, YouTube devoted the entire month of May to celebrating everything that makes the video-sharing site what it is today

Ankur Singh 01-June-2015

#MaukaMauka receives 28 million views online and continues to trend strongly as World Cup reaches its last stages. Brands on Twitter use the hashtag to spread excitement over the World Cup and their own messaging

exchange4media Staff 24-March-2015

Sport 15, a series of films on Adidas' new campaign, will narrate stories that inspire athletes to perform better; the first film features Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Bale and Derrick Rose

exchange4media Staff 16-February-2015

In light of the recent controversy surrounding AIB Roast, exchange4media reached out to industry experts who talk about what qualifies for the "right" content, who decides what is appropriate and what is not, the issue of freedom of speech in the digital arena and why there is a need to defend this space

Ankur Singh 11-February-2015

Radhakrishnan Ramachandran, Founder and CEO of Pepper Media talks about increasing intake of online videos

Radhakrishnan Ramachandran 20-January-2015

The follow-on financing is aimed to drive scale-up of #fame's original video content, talent network and regional expansion

exchange4media Staff 06-January-2015

This year was the year of independent video creators, that topped YouTube views

exchange4media Staff 13-December-2014

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado 04-December-2014

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014

In this role, Vidyasagar will manage India Core Partnerships organization and will also be responsible for Google’s broader cross-functional YouTube related initiatives for India

exchange4media Staff 22-October-2014

Nitin Bawankule, Director, E-commerce and Online Classifieds will be taking over as Director of Agency Business, Google India on a temporary basis

exchange4media Staff 22-October-2014

The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content

Henna Achhpal 06-October-2014

Mobiles and social media have changed the profile of the consumer and the way he engages with shaadi.com, says Gourav Rakshit, President and COO of the matrimonial portal

Abhinn Shreshtha 25-September-2014

Mobiles and social media have changed the profile of the consumer and the way he engages with shaadi.com, says Gourav Rakshit, President and COO of the matrimonial portal

Abhinn Shreshtha 25-September-2014

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