youtube
Women consume 25% more data than men on 4G: Mogae Media

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

exchange4media Staff Dec 2, 2016 8:10 AM

85% of connected consumers in India watch online video content on a weekly basis : Kantar study

The study shows that people in India are consuming online video across various platforms such as video content that appears in their social feeds, free video on platforms such as YouTube along with some paid online TV subscription services as well.

exchange4media Staff Nov 22, 2016 8:03 AM

Madhya Pradesh Tourism, Bajaj Auto, Idea, Kinder Joy make it to India YouTube ad leaderboard

Combined, the top 10 ads made for an astounding 2.8 lakh hours of watchtime, with nearly 72 per cent ads getting viewed on mobile devices

exchange4media Staff Nov 1, 2016 9:08 AM

#SkoreChampion Song ft. DJ Bravo & Chris Gayle premieres on YouTube

The Indian rendition of the song features brand ambassadors Dwayne Bravo & Chris Gayle and has crossed 372,948 views on YouTube while also trending on Twitter

exchange4media Staff Oct 25, 2016 12:16 PM

Vidooly launches patent pending AI platform to help create more viral content

AI platform will recommend best content creation strategies and techniques to YouTubers and other social media content creators

exchange4media Staff Oct 25, 2016 8:11 AM

New Google metrics 'close the loop' for advertisers

Google has announced new updates to the way it measures ad sales when it comes to offline and online mediums as well as measure the impact of campaigns across devices and mediums.

exchange4media Staff Oct 6, 2016 8:11 AM

YouTube's 'ad-friendly' content policy irks content creators

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague

Abhinn Shreshtha Sep 13, 2016 8:40 AM

Apple iPhone 7 brand film goes viral; clocks 3.5 million views in a single day

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

Sarmistha Neogy Sep 9, 2016 8:08 AM

Ching's Secret, Pepsi, Bajaj V top YouTube's August 2016 Ad Leaderboard

In August 2016 three of the top ten ads were from India - including the number one spot

exchange4media Staff Sep 7, 2016 8:12 AM

Content uploaded on YouTube in India has grown 90% yoy: Satya Raghavan, YouTube India

At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments

Ronald Menezes Aug 11, 2016 8:00 AM

Can Facebook challenge YouTube’s video reign?

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Abhinn Shreshtha Aug 3, 2016 8:34 AM

Realistic mashup to Nike’s original 'Da Da Ding' video goes viral

Epic Spiritual’s video 'Nike Da Da Ding: Other Women'shows the other side by featuring everyday women and their struggles

Sarmistha Neogy Jul 29, 2016 7:54 AM

Bajaj Auto, Amazon, MakemyTrip make it to 2016's most popular ads on YouTube India

Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices

exchange4media Staff Jul 28, 2016 8:40 AM

Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes Jul 25, 2016 8:36 AM

RIL to simulcast integrated live feed of results on Facebook, YouTube, Twitter

The test signal of the feed was seen on the verified Facebook page of RIL President and Media Director Umesh Upadhyay, the company's Twitter feed called @FlameOfTruth and its YouTube landing, @flameoftruth2014

exchange4media Staff Jul 15, 2016 8:25 AM

Is short format content the way forward for digital video?

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM

Culture Machine acquires Telugu Youtube channel Viva

Post the tremendous success of the Tamil channel Put chutney, Culture Machine, India’s largest digital media company, is on its way to strengthen the content creation space in South India by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike

exchange4media Staff Jul 6, 2016 1:48 PM

YouTube MCN Whacked Out Media reaches 500 mn views milestone

Whacked Out Media, one of Asia’s biggest YouTube multi-channel networks, has surpassed the 500 Million monthly views milestone on YouTube in the month of May 2016

exchange4media Staff Jun 8, 2016 2:18 PM

Silly Monks raises Rs 3 crore in funding; to launch 6 new web series

A start-up venture founded by Media & Entertainment Specialist Sanjay Reddy and Anil Pallala in September 2013, Silly Monks is keen to expand its domination in content aggregation, customization, and deployment of content in audio and video format for mobile carriers, devices, and music stores both in India and in world markets

exchange4media Staff Jun 7, 2016 8:05 AM