Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014

In this role, Vidyasagar will manage India Core Partnerships organization and will also be responsible for Google’s broader cross-functional YouTube related initiatives for India

exchange4media Staff 22-October-2014

Nitin Bawankule, Director, E-commerce and Online Classifieds will be taking over as Director of Agency Business, Google India on a temporary basis

exchange4media Staff 22-October-2014

The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content

Henna Achhpal 06-October-2014

Mobiles and social media have changed the profile of the consumer and the way he engages with, says Gourav Rakshit, President and COO of the matrimonial portal

Abhinn Shreshtha 25-September-2014

Mobiles and social media have changed the profile of the consumer and the way he engages with, says Gourav Rakshit, President and COO of the matrimonial portal

Abhinn Shreshtha 25-September-2014

It is one of the first shows on the music channel with view to generating a constant viewership for the channel along with extensive digital presence

exchange4media Staff 10-September-2014

Confused over advertising on youtube ? Read the article at Exchange4media and get the full information on spending over advertising on youtube.

Abhinn Shreshtha 20-August-2014

Comedy collective AIB has collaborated with beat-boxing band Voctronica to produce a video that that pays homage to the greatest, most memorable ads India has ever seen

Ankur Singh 17-July-2014

Designed by Ignitee Digital, the campaign featuring Ranbir Kapoor in has clocked half a million views in just one day. The campaign was launched on digital first and television is set to follow soon

exchange4media Staff 05-July-2014

'Cooking with Love' YouTube video in association with Drizzlin Media allows viewers to take decisions for the protagonist and thus reach a conclusion of their choice

exchange4media Staff 22-May-2014

YouTube partnered with all leading broadcast news players, including regional news channels, to bring live news to users for the elections results

exchange4media Staff 17-May-2014

Pharrell Williams' song 'Happy' has been connecting with people across countries, wherein people have been making videos dancing to the song & posting them on YouTube. The fever has gripped India equally

exchange4media Staff 06-May-2014

Arvind Kejriwal tops the chart with 6 out of 10 videos featuring him. Arnab Goswami also got a number of eyeballs for his interview with Rahul Gandhi and Lalu Prasad Yadav

exchange4media Staff 24-April-2014

As per TAM data, 74 per cent Hindi news television viewers in India were watching the 'Aap Ki Adalat' special episode featuring Narendra Modi at one point of time

exchange4media Staff 18-April-2014

When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia

Arnab Mitra 14-March-2014

Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts

Sonam Gulati 19-February-2014

The Google India MD talks exclusively to exchange4media about the hugely popular India-Pakistan 'Reunion' video, Google+ , digital advertising spends and more

Sonam Gulati 10-February-2014

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the content of the channel

exchange4media Staff 04-February-2014

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha 27-January-2014