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The Indian rendition of the song features brand ambassadors Dwayne Bravo & Chris Gayle and has crossed 372,948 views on YouTube while also trending on Twitter

exchange4media Staff 25-October-2016

AI platform will recommend best content creation strategies and techniques to YouTubers and other social media content creators

exchange4media Staff 25-October-2016

Google has announced new updates to the way it measures ad sales when it comes to offline and online mediums as well as measure the impact of campaigns across devices and mediums.

exchange4media Staff 06-October-2016

An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague

Abhinn Shreshtha 13-September-2016

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

Sarmistha Neogy 09-September-2016

In August 2016 three of the top ten ads were from India - including the number one spot

exchange4media Staff 07-September-2016

At an event held by Qyuki and YouTube, a new platform for independent media artists was announced. In a quick chat, Satya Raghavan, Head of entertainment for YouTube India talks about the new collaboration and Youtube’s latest developments

Ronald Menezes 11-August-2016

As Facebook pushes aggressively to woo video content creators, is YouTube’s long held dominance in jeopardy?

Abhinn Shreshtha 03-August-2016

Epic Spiritual’s video 'Nike Da Da Ding: Other Women'shows the other side by featuring everyday women and their struggles

Sarmistha Neogy 29-July-2016

Showcasing the most engaging ads that people chose to watch, the ten ads clocked an astounding 4 lakh hours of watchtime, with over 60 percent happening on mobile devices

exchange4media Staff 28-July-2016

We take a look at the top 10 most watched ads list which was released by Google for H1 2016

Ronald Menezes 25-July-2016

The test signal of the feed was seen on the verified Facebook page of RIL President and Media Director Umesh Upadhyay, the company's Twitter feed called @FlameOfTruth and its YouTube landing, @flameoftruth2014

exchange4media Staff 15-July-2016

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha 13-July-2016

Post the tremendous success of the Tamil channel Put chutney, Culture Machine, India’s largest digital media company, is on its way to strengthen the content creation space in South India by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike

exchange4media Staff 06-July-2016

Whacked Out Media, one of Asia’s biggest YouTube multi-channel networks, has surpassed the 500 Million monthly views milestone on YouTube in the month of May 2016

exchange4media Staff 08-June-2016

A start-up venture founded by Media & Entertainment Specialist Sanjay Reddy and Anil Pallala in September 2013, Silly Monks is keen to expand its domination in content aggregation, customization, and deployment of content in audio and video format for mobile carriers, devices, and music stores both in India and in world markets

exchange4media Staff 07-June-2016

The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unplugged"

Vernika Awal 25-May-2016

Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India

Madhuwanti Saha 21-April-2016

Rajan Anandan, Managing Director, Google, South-East Asia spoke about 'Building for the Next Billion' and the challenges India faces in the digital domain at the 10th Digital Summit organised by IAMAI in New Delhi

Vernika Awal 11-February-2016

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