Post the tremendous success of the Tamil channel Put chutney, Culture Machine, India’s largest digital media company, is on its way to strengthen the content creation space in South India by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike

exchange4media Staff 06-July-2016

Whacked Out Media, one of Asia’s biggest YouTube multi-channel networks, has surpassed the 500 Million monthly views milestone on YouTube in the month of May 2016

exchange4media Staff 08-June-2016

A start-up venture founded by Media & Entertainment Specialist Sanjay Reddy and Anil Pallala in September 2013, Silly Monks is keen to expand its domination in content aggregation, customization, and deployment of content in audio and video format for mobile carriers, devices, and music stores both in India and in world markets

exchange4media Staff 07-June-2016

The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unplugged"

Vernika Awal 25-May-2016

Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India

Madhuwanti Saha 21-April-2016

Rajan Anandan, Managing Director, Google, South-East Asia spoke about 'Building for the Next Billion' and the challenges India faces in the digital domain at the 10th Digital Summit organised by IAMAI in New Delhi

Vernika Awal 11-February-2016

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform

Abhinn Shreshtha 27-October-2015

Brands like Tata Sky, OYO Rooms, Grant’s Whiskey, among others have moved from treating digital as an extension medium to a sole promotional medium to either launch new products or as first communication to the audience

Sarmistha Neogy 15-September-2015

As part of their recent campaign, CouponDunia created 50 TrueView (pre-roll) ads. The communication directly talks to viewers regarding their irritation on being shown a TruveView ad

Sarmistha Neogy 27-August-2015

With Newswire, Youtube hopes to provide journalists with an invaluable resource to discover news video around major events, and to highlight eyewitness video that offers new perspectives on important news stories

exchange4media Staff 22-June-2015

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh 10-June-2015

With 300 hours of video now uploaded every minute, YouTube has triggered the rise of influential media hubs that supplied free content. To ring in its 10th anniversary, YouTube devoted the entire month of May to celebrating everything that makes the video-sharing site what it is today

Ankur Singh 01-June-2015

#MaukaMauka receives 28 million views online and continues to trend strongly as World Cup reaches its last stages. Brands on Twitter use the hashtag to spread excitement over the World Cup and their own messaging

exchange4media Staff 24-March-2015

Sport 15, a series of films on Adidas' new campaign, will narrate stories that inspire athletes to perform better; the first film features Virat Kohli, Lionel Messi, James Rodriguez, Luis Suarez, Gareth Bale and Derrick Rose

exchange4media Staff 16-February-2015

In light of the recent controversy surrounding AIB Roast, exchange4media reached out to industry experts who talk about what qualifies for the "right" content, who decides what is appropriate and what is not, the issue of freedom of speech in the digital arena and why there is a need to defend this space

Ankur Singh 11-February-2015

Radhakrishnan Ramachandran, Founder and CEO of Pepper Media talks about increasing intake of online videos

Radhakrishnan Ramachandran 20-January-2015

The follow-on financing is aimed to drive scale-up of #fame's original video content, talent network and regional expansion

exchange4media Staff 06-January-2015

This year was the year of independent video creators, that topped YouTube views

exchange4media Staff 13-December-2014

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado 04-December-2014

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites

Windchimes Communications 17-November-2014