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Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan Mar 7, 2018 6:24 PM

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh Mar 1, 2018 8:57 AM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Feb 24, 2018 8:53 AM

Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Venkata Susmita Biswas Feb 22, 2018 9:00 AM

The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Venkata Susmita Biswas Feb 5, 2018 8:56 AM

With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh

exchange4media Staff Jan 17, 2018 1:42 PM

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM

Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar Dec 29, 2017 8:50 AM

The US FCC is expected to vote on December 14 to scrap the landmark net neutrality rules championed by former US President Barack Obama in 2015

Nishant Saxena Dec 14, 2017 8:51 AM

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to enhance brand reach, acceptance and thereby help the brand image

Dr. R Satish Kumar, Dr. N Chandrasekhar Dec 14, 2017 8:47 AM

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered new opportunities to help businesses grow

exchange4media Staff Dec 6, 2017 8:46 AM

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Venkata Susmita Biswas Nov 20, 2017 9:30 AM

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer products.

Misbaah Mansuri Oct 26, 2017 7:13 AM

Google plans to release more Chrome metrics data each month as part of the project named the Chrome User Experience Report.

exchange4media Staff Oct 25, 2017 7:43 AM

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.

exchange4media Staff Sep 28, 2017 7:15 AM

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.

Nishant Saxena Sep 13, 2017 7:41 AM

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha Sep 7, 2017 7:53 AM

Intuitive user experience and content take the front seat across all the changes made to its desktop and mobile app

exchange4media Staff Aug 30, 2017 7:38 AM