youtube

The film, conceptualised by Creativeland Asia, highlights children’s love for exploring

exchange4media Staff 06-July-2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff 20-June-2017

YouTube updates guidelines on ineligible content, will prevent content with hate messages or discrimination of any type from featuring ads and monetizing it

Ruhail Amin 07-June-2017

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Madhuwanti Saha 31-May-2017

The channel went live with four new enticing content pieces with a mix of digital videos in a span of one week starting January 23, 2017

exchange4media Staff 21-April-2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha 12-April-2017

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Abhinn Shreshtha 11-April-2017

The offline-first app, that improves the experience of watching videos on a slower network, is now available on Google Play Store

exchange4media Staff 06-April-2017

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha 04-April-2017

The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement level

exchange4media Staff 01-April-2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Ruhail Amin 28-March-2017

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

exchange4media Staff 22-March-2017

Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.

exchange4media Staff 09-March-2017

YouTube channel,Happii-Fi,records over 3million views within two weeks of going live with its first video

exchange4media Staff 07-February-2017

Gaurav Gandhi, COO, Viacom18 Digital Ventures, looks back at the highlights of 2016 in the digital video spectrum and what to expect in 2017

Gaurav Gandhi 28-December-2016

The language preference is based on a combination of the user interface language, watch history, and location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself

exchange4media Staff 09-December-2016

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

exchange4media Staff 02-December-2016

The study shows that people in India are consuming online video across various platforms such as video content that appears in their social feeds, free video on platforms such as YouTube along with some paid online TV subscription services as well.

exchange4media Staff 22-November-2016

Combined, the top 10 ads made for an astounding 2.8 lakh hours of watchtime, with nearly 72 per cent ads getting viewed on mobile devices

exchange4media Staff 01-November-2016

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