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The 'Diamond Play Button' is awarded to a YouTube channel on reaching 10 million subscribers

exchange4media Staff Jan 19, 2019 9:02 AM

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Nestle Munch's ad is followed by Cadbury Dairy Milk and Swiggy videos on second and third positions

exchange4media Staff Dec 31, 2018 2:42 PM

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Celebrity chefs to prepare dishes on show to be launched on December 24 on YouTube channel

exchange4media Staff Dec 19, 2018 5:57 PM

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The gap between the two channels is now at 1.3mn subscribers & PewDiePie is expected to hold the title of the most-subscribed channel until 2023

Venkata Susmita Biswas Dec 17, 2018 8:44 AM

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At the IPRCCC 2018, RJ Khurafati Nitin and Charles ‘Biharilal’ Thomson spoke about the battle for audience attention, consumption of content outside India and the YouTube phenomenon

exchange4media Staff Dec 14, 2018 8:48 AM

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According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff Dec 7, 2018 4:57 PM

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Advertorial: Motion Content Group, the content investment wing of GroupM India, has been leading the domain.

exchange4media Staff Nov 27, 2018 1:07 PM

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Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas Nov 16, 2018 8:02 AM

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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

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During the outage, YouTube users were not able to login, upload or watch content on the platform.

exchange4media Staff Oct 17, 2018 11:33 AM

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Head of Agency Partnerships, Google India, on the Google-Facebook duopoly, partnering with agencies and uniform measurement on digital

Apeksha Mishra Oct 9, 2018 8:50 AM

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While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff Oct 1, 2018 10:13 AM

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Advertorial: The Influencer Syndrome is social media’s biggest trend; and the ‘influencer’ is the new-age celebrity we all aspire to be

exchange4media Staff Sep 26, 2018 8:53 AM

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Bam is working with electronics brand Mivi for the movie ‘Plus Minus’ which will be released on his popular YouTube channel BB Ki Vines

exchange4media Staff Sep 11, 2018 8:52 AM

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Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

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YouTube has partnered with music maestro AR Rahman for the show named 'ARRived'

exchange4media Staff Sep 6, 2018 1:22 PM

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As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand

exchange4media Staff Aug 29, 2018 7:00 PM