youtube

Intuitive user experience and content take the front seat across all the changes made to its desktop and mobile app

exchange4media Staff 30-August-2017

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Misbaah Mansuri 04-August-2017

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend video player, though the model is yet to reach Indian shores

Abhinn Shreshtha 03-August-2017

The campaign focuses on the joy of group eating and a range of global cuisine offered by the brand

exchange4media Staff 12-July-2017

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

Madhuwanti Saha 12-July-2017

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his personal style

exchange4media Staff 06-July-2017

The film, conceptualised by Creativeland Asia, highlights children’s love for exploring

exchange4media Staff 06-July-2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

exchange4media Staff 20-June-2017

YouTube updates guidelines on ineligible content, will prevent content with hate messages or discrimination of any type from featuring ads and monetizing it

Ruhail Amin 07-June-2017

Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans

Madhuwanti Saha 31-May-2017

The channel went live with four new enticing content pieces with a mix of digital videos in a span of one week starting January 23, 2017

exchange4media Staff 21-April-2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha 12-April-2017

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Abhinn Shreshtha 11-April-2017

The offline-first app, that improves the experience of watching videos on a slower network, is now available on Google Play Store

exchange4media Staff 06-April-2017

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha 04-April-2017

The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement level

exchange4media Staff 01-April-2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Ruhail Amin 28-March-2017

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

exchange4media Staff 22-March-2017

Ram Veerapaneni, India MD, Whacked Out Media, shared the company’s recipe for success with exchange4media in a recent interview.

exchange4media Staff 09-March-2017