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With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh

exchange4media Staff 17-January-2018

The changes will improve transparency for advertisers and protect creators from bad actors

exchange4media Staff 17-January-2018

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas 02-January-2018

Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar 29-December-2017

The US FCC is expected to vote on December 14 to scrap the landmark net neutrality rules championed by former US President Barack Obama in 2015

Nishant Saxena 14-December-2017

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to enhance brand reach, acceptance and thereby help the brand image

Dr. R Satish Kumar, Dr. N Chandrasekhar 14-December-2017

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered new opportunities to help businesses grow

exchange4media Staff 06-December-2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Venkata Susmita Biswas 20-November-2017

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer products.

Misbaah Mansuri 26-October-2017

Google plans to release more Chrome metrics data each month as part of the project named the Chrome User Experience Report.

exchange4media Staff 25-October-2017

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.

exchange4media Staff 28-September-2017

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.

Nishant Saxena 13-September-2017

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha 07-September-2017

Intuitive user experience and content take the front seat across all the changes made to its desktop and mobile app

exchange4media Staff 30-August-2017

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Misbaah Mansuri 04-August-2017

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend video player, though the model is yet to reach Indian shores

Abhinn Shreshtha 03-August-2017

The campaign focuses on the joy of group eating and a range of global cuisine offered by the brand

exchange4media Staff 12-July-2017

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

Madhuwanti Saha 12-July-2017

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his personal style

exchange4media Staff 06-July-2017

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