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If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of it in India

Rahul Vengalil 12-March-2018

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan 07-March-2018

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh 01-March-2018

We list a few important stories that you may have missed in the week gone by

exchange4media Staff 24-February-2018

Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Venkata Susmita Biswas 22-February-2018

The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Venkata Susmita Biswas 05-February-2018

With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh

exchange4media Staff 17-January-2018

The changes will improve transparency for advertisers and protect creators from bad actors

exchange4media Staff 17-January-2018

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas 02-January-2018

Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar 29-December-2017

The US FCC is expected to vote on December 14 to scrap the landmark net neutrality rules championed by former US President Barack Obama in 2015

Nishant Saxena 14-December-2017

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to enhance brand reach, acceptance and thereby help the brand image

Dr. R Satish Kumar, Dr. N Chandrasekhar 14-December-2017

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered new opportunities to help businesses grow

exchange4media Staff 06-December-2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Venkata Susmita Biswas 20-November-2017

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer products.

Misbaah Mansuri 26-October-2017

Google plans to release more Chrome metrics data each month as part of the project named the Chrome User Experience Report.

exchange4media Staff 25-October-2017

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent of FMCG consumption in India will be driven digitally.

exchange4media Staff 28-September-2017

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.

Nishant Saxena 13-September-2017

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Abhinn Shreshtha 07-September-2017