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Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Dolly Mahayan 22-June-2018

Wojcicki was part of a session that demonstrated how people use and engage with YouTube

exchange4media Staff 20-June-2018

The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

exchange4media Staff 20-June-2018

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff 06-June-2018

The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture

Neethu Mohan 19-May-2018

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

exchange4media Staff 19-May-2018

The changes were announced recently during the I/O keynote and will take a few days to roll out to

exchange4media Staff 14-May-2018

For the first time Disney India is using digital marketing as a tool to connect with its core TG

exchange4media Staff 10-May-2018

From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.

exchange4media Staff 01-May-2018

Advertising accounted for a big chunk of this revenue at $26.642 billion - a growth of 20% over last year.

exchange4media Staff 24-April-2018

A complaint was filed with the US Federal Trade Commission by 23 advocacy groups

exchange4media Staff 11-April-2018

The shooter has been identified as 39-year-old Nasim Aghdam, believed to be a disgruntled user who accused YouTube of "discriminating and filtering her content"

exchange4media Staff 04-April-2018

Kapil Gupta, Founder and CEO, OMLogic talks about how they have evolved from being an online marketing solutions company to a digital marketing company

Anam Khan 29-March-2018

YouTube, one of the foremost platforms that attracts advertisers, has just completed 10 years in India

exchange4media Staff 26-March-2018

If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of it in India

Rahul Vengalil 12-March-2018

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand their global reach

Anam Khan 07-March-2018

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh 01-March-2018

We list a few important stories that you may have missed in the week gone by

exchange4media Staff 24-February-2018

Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Venkata Susmita Biswas 22-February-2018

The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Venkata Susmita Biswas 05-February-2018

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