youth
Youth Quotient: "Good talent in social media marketing is hard to come by"?blur=25

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair Oct 3, 2013 8:34 AM

"Media convergence has helped content integration for youth"?blur=25

Rajesh Khanna, GM - Operations, Channel UFX talks about the void in the youth market in South India and the channel’s efforts in catering to this rapidly evolving TG

exchange4media Staff Sep 30, 2013 8:19 AM

Video: "It is essential to understand youth’s desires & apprehensions"?blur=25

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV

Priyanka Nair Sep 27, 2013 8:36 AM

Youth Quotient: "Most brands in India yet to exploit social media platforms"?blur=25

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair Sep 25, 2013 9:35 AM

Youth Quotient: "Most brands in India yet to exploit social media platforms"?blur=25

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair Sep 25, 2013 8:17 AM

Narrate great stories to the youth: Ravi Rao?blur=25

According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today

Priyanka Nair Sep 20, 2013 7:48 AM

The key to success in TV post digitisation will be specialisation: Sunil Lulla?blur=25

During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry

Saloni Surti Sep 18, 2013 8:10 AM

Micro segmentation is a must in youth marketing: Aditya Swamy?blur=25

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

Priyanka Nair Sep 13, 2013 7:42 AM

Finding something new for the TG is a challenge: JK Ansell Mktg Head?blur=25

If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan

Saloni Surti Sep 11, 2013 8:43 AM

Engage, connect & care if you're into youth mktg, says BlackBerry Mktg Head?blur=25

The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles

Priyanka Nair Sep 6, 2013 7:46 AM

Marketing is in one of its most exciting phases: Anuradha Aggarwal?blur=25

The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity

Saloni Surti Sep 5, 2013 7:42 AM

Industry leaders decode 'What Youth Want'?blur=25

Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara

Shobhana Nair Sep 4, 2013 9:43 AM

We are faithful to the audience and not the genre: Prem Kamath?blur=25

In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC

Abhinav Trivedi Jul 18, 2013 7:58 AM

Digital drawing eyeballs to youth GECs?blur=25

From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership

Synjini Nandi May 23, 2013 7:42 PM

BC Web Wise wins the Best Social Media Agency Award?blur=25

The Award is in recognition of the work done by the agency for clients such as Hero MotoCorp, Fevikwik, Sunsilk, Complan, Project Nanhi Kali and more

exchange4media Staff Feb 21, 2013 7:24 PM

Guest Column: On campus it’s all one big commercial?blur=25

College students are a tough crowd for marketers as they ignore traditional media. They do, however, listen to one another, says Ambika Sharma of Pulp Strategy

Ambika Sharma Jun 1, 2012 6:43 PM

Bindass banks on music events to connect with youth?blur=25

In its attempt to better connect with the youth TG, UTV Bindass is associating with various on-ground events and looks to create some of its own platforms too.

exchange4media Staff Nov 21, 2011 10:34 AM

A ‘Raw’ battle for the youth TG?blur=25

The ‘Raw’ battle to lure the youth was out in the open when MTV announced its ‘Stay Raw’ philosophy last week, and Bindass launched its own ‘Raw’ campaign showing the channel’s positive ratings performance in 2010. While the content options for the youth are increasing, another interesting point to note is that the youth connect has moved beyond television.

Fatema Rajkotwala Dec 1, 2010 7:55 AM