youth
Youth Quotient: "You need not be the first to be the best in social media"?blur=25

Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla

Abhinna Shreshtha Feb 26, 2014 8:25 AM

Youth Quotient: "The energy in an ad agency is addictive"?blur=25

The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan

Abhinna Shreshtha Jan 17, 2014 8:41 AM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"?blur=25

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 9:55 AM

Youth Quotient: "The one thing that I don't like about our profession is TRPs"?blur=25

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 8:07 AM

Cultural shifts - Understanding the youth marketing nuances?blur=25

Cultural shifts have made things easier on some fronts, especially execution, due to the growth of technology, but have also made it difficult for marketers to create content to attract the youth, say industry experts

Kanika Mehrotra Dec 26, 2013 9:17 AM

"Marketing now is instant, global and on steroids"?blur=25

Deciphering the digital native, Narayanan Madhavan, Senior Editor & Tech Columnist, HT lists trends like variety on steroids, identity unbundling & digital convergence, which marketers need to watch out for

Kanika Mehrotra Dec 19, 2013 8:42 AM

Defining the 'cool' quotient?blur=25

Industry experts feel that 'cool' has nothing to do with functionality, but is totally based on emotions and is something that cannot be manufactured

Abid Hasan Dec 19, 2013 7:47 AM

The youth is as dynamic as data, say experts?blur=25

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

Amar Ujala Youth Quotient: "The uncertainties excite me the most"?blur=25

One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar

Deepa Balasubramanian Dec 18, 2013 10:24 AM

Youth Quotient: "The uncertainties excite me the most"?blur=25

One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar

Deepa Balasubramanian Dec 18, 2013 8:30 AM

Amar Ujala Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Youth cannot be defined or boxed into traditional SECs: DDB Mudra Youth Report?blur=25

Beauty, money, sex, love, faith & substance are 6 entities which most acutely affect the actions, choices & aspirations of the urban young, shares Samyak Chakrabarty of DDB Mudra Group

exchange4media Staff Nov 28, 2013 8:52 AM

Youth Quotient: "Relevance is fundamental to any social interaction"?blur=25

Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...

Priyanka Mehra Nov 6, 2013 8:50 AM

Youth Quotient: "Relevance is fundamental to any social interaction"?blur=25

Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...

Priyanka Mehra Nov 6, 2013 7:41 AM

Youth Quotient: "Nike's 'Just do it' is no more a brand tagline, but a way of life"?blur=25

Rahul Upadhyaya of MediaCom, in a candid conversation, talks about his philosophy towards work, brands he would like to work on & passion for riding, among other things...

Deepa Balasubramanian Oct 30, 2013 7:21 AM

Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"?blur=25

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair Oct 23, 2013 8:06 AM

Youth Quotient: "On social, say it first or say it better"?blur=25

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney

Priyanka Nair Oct 9, 2013 8:16 AM

We are seeing the emergence of a global youth: Ashley Benigno?blur=25

The youth of today, whether they belong to New Delhi in India or Sao Paulo in Brazil, are different and yet similar in many ways, says Benigno of Nokia

Saloni Dutta Oct 4, 2013 7:55 AM

Youth Quotient: "Good talent in social media marketing is hard to come by"?blur=25

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair Oct 3, 2013 9:36 AM