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Star Plus, Shaadi.com join hands to celebrate ‘Big Fat Indian Wedding’

23-January-2009
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Star Plus, Shaadi.com join hands to celebrate ‘Big Fat Indian Wedding’

Shaadi.com and Star Plus have forged a partnership for a unique show, combining reality and entertainment that will go on air soon. The show will trace the journey of participants’ right from their initial meeting, selection, discussion and drama, culminating in an Indian wedding, showcasing a slice of Indian family life. The show will be open to all eligible Indian residents.

Speaking on the initiative, Vibhas Mehta, Business Head, Shaadi.com, said, “Matrimonials through reality TV is one great concept that Indian television lacked. Therefore, we are thrilled to be associated with Star Plus in their novel venture. With our expertise in the domain, being one of India’s most trusted matrimonial sites, a dedicated team at Shaadi.com will screen each registration before entries are passed on to Star Plus.”

Registration was open for single males aged 22-30 years and females aged 22-25 years through Shaadi .com online between January 15 and 30, 2009.

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