India is one of the most fantastic economies in the world:Rana Kapoor, MD & CEO, YES Bank?blur=25

exchange4media in association with BBC World News held the second edition of the ‘One on One series’. The guest of honour on the occasion was Rana Kapoor, MD & CEO, YES Bank, who spoke to BBC’s Ros Atkins and shared his insights on the subject

Sarmistha Neogy Apr 4, 2016 7:52 AM

Pitch CMO Summit 2016:It is not just about the platforms, but communication with stakeholders: Amit Shah Yes Bank?blur=25

Amit Shah, President and Country Head, Yes Bank spoke on ‘Advertising in the era of evolving media’ at the recently held Pitch CMO Summit 2016.

Alisha Patel Mar 8, 2016 9:22 AM

Snapdeal and FreeCharge launch Digital Wallet ?blur=25

The digital wallet service will transform mobile and web transactions by facilitating easy and secure payments and will be a direct challenge to Paytm. The wallet is being launched in partnership with YES Bank

exchange4media Staff Sep 16, 2015 5:55 PM

Yes Bank launches 'India bole YES' campaign, plans to foray in Social Banking?blur=25

Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of

Saloni Dutta Sep 11, 2015 8:24 AM

Will IPL Fan Parks attract more brands? ?blur=25

BCCI has started fan parks in 16 cities where matches are screened on giant screens in public areas. These fan parks show matches for free and are expected to have a capacity of 10,000 people with refreshments and music. Vodafone, Pepsi and Yes Bank are supporting the initiative

exchange4media Staff May 18, 2015 8:24 AM

IPL 8: Brands up their spends on IPL 8 by 15-25%?blur=25

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League??blur=25

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

Brand play on IPL: The story of advertising, branding & integration?blur=25

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

Banks cash in on social media in a big way?blur=25

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair Sep 26, 2013 7:57 AM

Yes Bank's long-term OOH initiative reaps high visibility?blur=25

From using airport space, IPL to experiential mktg, Yes Bank has betted big on outdoor since a year. The campaign has been executed by Brand Connect Communications

Priyanka Nair Jul 25, 2013 8:20 AM

Brands use social media for multiplier effect this IPL season?blur=25

exchange4media decodes what brands such as Cadbury, Vodafone, Muthoot, Pepsi, etc. are doing right on social media this IPL

Priyanka Nair May 2, 2013 8:51 PM

Brands latch on to the chutzpah & entertainment of IPL 6?blur=25

IPL is always an advertising gamble for brands. e4m finds out how advertisers are trying to woo consumers through the cricket extravaganza this season

Abhinav Trivedi Apr 17, 2013 9:24 PM

Yes Bank embarks on first OOH campaign?blur=25

The private banking player plans to increase its marketing share of voice by at least 40 per cent year-on-year

Sai Prasanna Dec 28, 2012 8:47 PM

Yes Bank, burrp! tie up to present Chef’s Table?blur=25

Hosted across Mumbai, Delhi, Pune, Bangalore, Chennai & Hyderabad, burrp! Chef’s Table gives people a chance to eat out of the hands of the city’s best chefs

exchange4media Staff Nov 26, 2012 7:12 PM

Windchimes bags Yes Bank’s social media biz?blur=25

Windchimes to set up and sustain Yes Bank’s presence across different social media platforms

exchange4media Staff Jul 5, 2012 8:13 PM

Yes Bank ropes in Manpreet Singh Kochar as EVP?blur=25

Yes Bank has appointed Manpreet Singh Kochar as Executive Vice President & Country Head, Branch Banking Liabilities Marketing

exchange4media Staff Feb 24, 2012 7:43 AM

IMPACT Exclusive: All aboard the social media bandwagon?blur=25

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM