Yahoo! India announced the launch of Movieplex (movies.yahoo.in/movieplex) on August 16, 2011. Movieplex is a premium video destination that allows users to enjoy licensed full-length movies for free through Internet on demand. Yahoo! India will collaborate with leading movie production houses to bring thousands of Bollywood movies online to users.
India’s technology hub Bangalore has been witness to some innovative campaigns for Yahoo! and Aircel. OOH company JCDecaux has created a new iconic structure for Yahoo! at the Bangalore International Airport. Meanwhile, Aircel has joined hands with Mudra Max and JCDecaux to create a unique branding opportunity by branding the roundabout at the Bangalore International Airport with a head-turning structure.