Yahoo!, Nielsen on a Brand Impact journey in Asia?blur=25

Yahoo! and Nielsen have announced the launch of Brand Impact, a study aimed at quantifying branding effectiveness of online advertising campaigns across Asia.

exchange4media Staff Mar 10, 2011 8:24 AM

JCDecaux creates high visibility for Yahoo! and Aircel in Bangalore?blur=25

India’s technology hub Bangalore has been witness to some innovative campaigns for Yahoo! and Aircel. OOH company JCDecaux has created a new iconic structure for Yahoo! at the Bangalore International Airport. Meanwhile, Aircel has joined hands with Mudra Max and JCDecaux to create a unique branding opportunity by branding the roundabout at the Bangalore International Airport with a head-turning structure.

exchange4media Mumbai Bureau Mar 4, 2010 7:06 AM