With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns through the Xaxis programmatic platform in full coordination with the rest of their digital spend

exchange4media Staff 05-November-2014

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff 23-September-2014

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha 23-July-2014

WPP had reported net new business of $1.504 bn in the first quarter last year. A recent surge of new business activity & net new business wins reflect significant reviews of client relationships

exchange4media Staff 26-April-2014

WPP has reported revenue growth of 1.5 per cent, with like-for-like growth of 7.0 per cent, 2.6 per cent growth from acquisitions and -8.1 per cent from currency

exchange4media Staff 25-April-2014

Along with the growth story, GroupM has also been tapping the huge talent pool that India offers, says the CEO of GroupM Asia Pacific

Deepa Balasubramanian 24-May-2013