xaxis
Xaxis' Light Reaction launches in the Philippines

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

exchange4media Staff Feb 24, 2017 10:32 AM

Arshan Saha named Xaxis President, APAC

Arshan Saha succeeds Michel de Rijk, who is now serving as APAC president at GroupM’s [m]PLATFORM, with immediate effect

exchange4media Staff Jan 24, 2017 8:29 AM

Xaxis' arm Light Reaction makes its debut in Hong Kong

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

exchange4media Staff Jan 19, 2017 8:48 AM

Xaxis appoints Nicolas Bidon as Global President

Bidon will be responsible for guiding Xaxis’ overall company strategy, growth, client development and operational leadership across the regions

exchange4media Staff Dec 8, 2016 8:45 AM

GroupM launches [m]PLATFORM; Brian Gleason named Global CEO of [m]PLATFORM

The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media

exchange4media Staff Nov 30, 2016 8:49 AM

Xaxis appoints Yunnita Avreda as Director of Indonesia

Dian Jaya appointed as Head of Client Development; Tejender Singh joins Operations

exchange4media Staff Nov 16, 2016 8:32 AM

Xaxis first in Asia Pacific to utilize comScore-The Trade Desk integration platform

The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform

exchange4media Staff Sep 24, 2015 11:04 AM

Xaxis & Disqus launch first global programmatic platform for native advertising

With first look access to Disqus inventory and 1.6 billion unique monthly visitors, Xaxis advertisers will be able to run their native campaigns through the Xaxis programmatic platform in full coordination with the rest of their digital spend

exchange4media Staff Nov 5, 2014 8:10 AM

WPP, Xaxis and AppNexus announce strategic transaction

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million

exchange4media Staff Sep 23, 2014 6:10 PM

All advtg will be digital & all digital advtg will be programmatic: Brian Lesser

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM

WPP net new biz dips marginally to $1.275 bn YoY in Q1 of 2014

WPP had reported net new business of $1.504 bn in the first quarter last year. A recent surge of new business activity & net new business wins reflect significant reviews of client relationships

exchange4media Staff Apr 26, 2014 8:20 AM

Brazil, Russia, India, China account for over $530 mn revenue for WPP in Q1 of 2014

WPP has reported revenue growth of 1.5 per cent, with like-for-like growth of 7.0 per cent, 2.6 per cent growth from acquisitions and -8.1 per cent from currency

exchange4media Staff Apr 25, 2014 2:43 PM

India is an engine of growth for GroupM APAC & WPP globally: Mark Patterson

Along with the growth story, GroupM has also been tapping the huge talent pool that India offers, says the CEO of GroupM Asia Pacific

Deepa Balasubramanian May 24, 2013 9:11 PM