The report on programmatic advertising will be virtually unveiled on 17 December 2021 – 2 PM to 6 PM

exchange4media Staff Oct 12, 2021 8:19 AM

Yadav will report to Atique Kazi

exchange4media Staff Oct 7, 2021 2:26 PM

In his new role, Saha will lead GroupM’s data-driven specialty businesses including Xaxis, INCA, Finecast, Sightline and Acceleration

exchange4media Staff Aug 17, 2021 8:14 AM

Khatri was previously the Country Head for Xaxis in India

exchange4media Staff Aug 3, 2021 10:22 AM

The conversational ad campaign has posted an 8.29% increase in customer engagement

exchange4media Staff Jul 27, 2021 11:30 AM

In his role as Country Head, he led client development and oversaw operations and publisher partnership to deliver best-in-class programmatic solutions for brands

exchange4media Staff Jun 9, 2021 9:04 AM

Sparry previously served as VP of Global Operations & Platforms at the media company 

exchange4media Staff Jun 3, 2021 3:11 PM

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Xaxis Creative Studios will help clients develop and deliver more relevant, engaging and creative executions

exchange4media Staff Feb 3, 2021 12:23 PM

The campaign raised awareness for Nokia 7.2 and Nokia 6.2 by using proprietary, location-based, intelligence solution and Xaxis Places

exchange4media Staff Oct 22, 2020 5:19 PM

Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio

exchange4media Staff Sep 26, 2020 8:16 AM

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

exchange4media Staff Sep 25, 2020 7:53 AM

Guest Column: Dimpy Yadav, Head of Client Engagement, Xaxis India, writes growth in content consumption in social media, video streaming platforms, & mobile apps has drawn attention to digital media

Dimpy Yadav Sep 10, 2020 9:27 AM

The Playbook finds that India devotes an average of 19.1 hours per week to listen to music

exchange4media Staff Sep 7, 2020 1:29 PM

Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels

Bharat Khatri Jul 15, 2020 8:33 AM

CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day

exchange4media Staff Mar 24, 2020 1:51 PM

Xaxis designed the campaign to target the upper middle class population in Delhi by identifying buying patterns among consumers

exchange4media Staff Mar 18, 2020 4:58 PM

Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'

exchange4media Staff Mar 13, 2020 8:22 AM

At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works

Noel Dsouza Mar 3, 2020 8:47 AM

Rachana Lokhande, Co-CEO, Kinetic India provides insights about the OOH industry's trends and challenges

Noel Dsouza Dec 17, 2019 9:01 AM