Exclusive: Sandeep Goyal writes from Jaipur on WPP Stream India 2014?blur=25

The Co-founder & Vice Chairman, Mogae Group is intrigued by the concept of an 'unconference' & the vibrant democracy of ideas competing for attention at WPP Stream India 2014

Sandeep Goyal Feb 14, 2014 9:21 AM

Making an ad is like a T20 match, while making a film is like a Test match: Piyush Pandey?blur=25

Pandey and film director Shekhar Kapur, speaking at WPP Stream India 2014, said that TVCs & movies are just formats that need a captivating idea that is emotional and can connect with the masses

exchange4media Staff Feb 14, 2014 7:56 AM