Nike takes first position as the top brand with four campaigns featured in the top 100, all from the US. McDonald's is in second place, followed by Snickers and Dove.

exchange4media Staff Mar 26, 2018 11:55 AM


Speaking at Advertising Week Europe, he further consolidated his position at seeing the merger as the new super advertiser that will rank No. 2 behind Google and ahead of Facebook

exchange4media Staff Mar 22, 2018 8:59 AM


Creates Burson Cohn & Wolfe (BCW), one of the world’s largest, full-service, global communications agencies with deep expertise in digital and integrated communications, across all industry sectors.

exchange4media Staff Feb 28, 2018 8:59 AM


We list a few important stories that you may have missed in the week gone by

exchange4media Staff Feb 24, 2018 8:53 AM


Prior to this role, he was with WPP - Mindshare as Head of Mobile APAC, based in Singapore

exchange4media Staff Feb 20, 2018 5:07 PM


The legend's demise has deeply saddened top industry executives, many of whom looked up to him as guiding force

exchange4media Staff Jan 29, 2018 8:58 AM


Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India, remembers his friend, philosopher and guide Ranjan Kapur

exchange4media Staff Jan 29, 2018 8:57 AM


They say nothing grows under a mighty banyan tree. Ranjan was the rare exception. Many an oak grew tall in the sunlight of his shadow

Bobby Pawar Jan 29, 2018 8:54 AM


With 700 plus employees and a data base of 375000 people’s responses across 35 different countries, the agency is all set to create waves across India. Led by Kartik Sharma, South Asia Managing Director, the agency already has clients like FMCG giant ITC and L’Oréal

Naziya Alvi Rahman Nov 27, 2017 8:48 AM


Mobile communications mean that it is possible to be on 24/7, and there is an anxiety that the competition will be using speed as a source of competitive advantage. Clients therefore have less time to plan strategy and to consider results. This I think is a shame, but I do not see the pace of change becoming any slower, only faster as 4G networks roll out and communications will not rely on Wi-Fi enabled locations. In other words, we will be able to work in real time from anywhere. The opportunity for the PR practitioner is to be a trusted advisor to the client by keeping focused on the messaging and the media while the client manages their internal processes.

exchange4media Staff Sep 14, 2015 12:00 AM

Kinetic Worldwide to focus on adding excitement to the Indian OOH business?blur=25

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that comes with it, say King Lai, CEO, Asia Pacific, David Payne, CEO, Developing Markets and Amit Sarkar, COO Kinetic India in an exclusive chat with exchange4media

Abhinn Shreshtha Nov 19, 2014 8:21 AM

India is not a developing market; it is a developed market: Martin Sorrell?blur=25

FICCI Frames is rarely known for engaging the advertising community. Yet this year, the event saw none other than WPP’s CEO, Sir Martin Sorrell, as the Keynote speaker of the day. In typical Martin Sorrell style, the advertising visionary divided his address in points to give his view on why he was bullish on the communication services or marketing services industry.

Noor Fathima Warsia Mar 17, 2010 8:39 AM