world-cup
Sriram Padmanabhan?blur=25

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

HD?blur=25

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh Jun 26, 2019 8:36 AM

DishTV?blur=25

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff Jun 25, 2019 6:19 PM

SonyPics?blur=25

The inaugural edition of the World Cup will be held in Malacca, Malaysia from July 20 to July 28

exchange4media Staff Jun 25, 2019 5:52 PM

Gajendra Jangid?blur=25

Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online

Anjali Thakur Jun 25, 2019 8:43 AM

Amit Tolani?blur=25

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

dunzo?blur=25

Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff Jun 24, 2019 4:04 PM

Black?blur=25

The ‘8PM Premium Black Cricket Anthem’ has been sung by versatile artist Padamjeet Sehrawat

exchange4media Staff Jun 23, 2019 6:00 PM

Philips Hue?blur=25

A series of films was developed by Lowe Lintas, aimed at building awareness for the smart lighting category in India

exchange4media Staff Jun 23, 2019 10:00 AM

OLA Anti Anthem?blur=25

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff Jun 21, 2019 4:04 PM

sachin?blur=25

The network has recorded 182.7 million average impressions in the same span

exchange4media Staff Jun 20, 2019 3:58 PM

Mehraj Dube ABP News?blur=25

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube Jun 20, 2019 8:57 AM

Programmatic?blur=25

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy Jun 19, 2019 9:54 AM

Twitter?blur=25

Virat Kohli was the most tweeted about player during the match and Vijay Shankar taking a wicket off his first ball was the most tweeted about moment

exchange4media Staff Jun 18, 2019 7:08 PM

OPPO World Cup Song?blur=25

The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India

exchange4media Staff Jun 18, 2019 2:20 PM

Godrej Creme Hair Colour World Cup?blur=25

Conceptualised by Creativeland Asia, the digital films will begin streaming in June on multiple platforms throughout the world cup season

exchange4media Staff Jun 16, 2019 6:00 PM

Greenply My Match Spot?blur=25

The campaign aims to engage with cricket enthusiasts of India and understand their favourite spot while watching an ICC World Cup 2019 match

exchange4media Staff Jun 16, 2019 10:00 AM

MTV BeatsBlood Mein Hai Blue?blur=25

Launches #CricketMeinHaiBeat as a first-of-its-kind initiative to blend music and cricket in its best form

exchange4media Staff Jun 15, 2019 11:50 AM

Dabur Red Paste Sabko Chaba Jaayenge?blur=25

The campaign comprising a series of films for Digital and TV has been conceptualized by Ogilvy North

exchange4media Staff Jun 15, 2019 8:42 AM

9XM Cricket ka Bukhaar?blur=25

9XM 'Cricket ka Bukhaar' will be promoted across the social media platforms of 9X Media network

exchange4media Staff Jun 14, 2019 1:37 PM