world-cup
Brands?blur=25

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan Jul 16, 2019 8:32 AM

WC?blur=25

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy Jul 16, 2019 8:29 AM

oppo?blur=25

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

exchange4media Staff Jul 15, 2019 5:37 PM

hotstar?blur=25

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

Duckworth?blur=25

Radio Mango has teamed up with Maruti Suzuki Vitara Brezza for 'Duckworth Lewis' campaign

exchange4media Staff Jul 13, 2019 6:00 PM

Hotstar?blur=25

From ICC Cricket World Cup 2019 and Wimbledon to Kabaddi, Hero Intercontinental Cup and Formula 1, the platforms will host several sport events

exchange4media Staff Jul 11, 2019 12:09 PM

hotstar?blur=25

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

MSDhoni?blur=25

Experts say while Dhoni will continue to remain brands’ favourite, marketers will also look at Ravindra Jadeja for his ‘never say die attitude'

Anjali Thakur & Dolly Mahayan Jul 11, 2019 8:37 AM

Cricket?blur=25

The number surpassed the IPL 2019 final number of 18.6 million, which was the highest ever for the platform till Wednesday

exchange4media Staff Jul 11, 2019 6:57 AM

Brands?blur=25

Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better

Shreshtha Verma Jul 9, 2019 8:57 AM

DigitalBrands?blur=25

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

e4m recap?blur=25

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

Patel?blur=25

Charulata Patel, the 87-year-old cricket-loving grandma from London is the face of Pepsi-Co India’s 'Swag' campaign

exchange4media Staff Jul 5, 2019 3:03 PM

CricketWordlcup?blur=25

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen Jul 5, 2019 8:57 AM

Bumrah?blur=25

Brands are always on the lookout for bankable talent and with his super spells in the World Cup Jasprit Bumrah ticks all the boxes, say industry experts

Shreshtha Verma Jul 5, 2019 8:31 AM

Cricket?blur=25

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

peppafinal?blur=25

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian Women’s Cricket Team Mithali Raj

exchange4media Staff Jul 2, 2019 1:56 PM

Kapil Dev Apne11?blur=25

Users can compete against Kapil Dev’s team and stand a chance to win cash prizes up to 25 Lacs

exchange4media Staff Jun 28, 2019 7:09 PM

World Cup?blur=25

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

exchange4media Staff Jun 27, 2019 4:07 PM