world-cup
Women Cricket Team?blur=25

Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players

Shreshtha Verma Jan 20, 2020 8:50 AM

BYJU'S?blur=25

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Digital news?blur=25

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

Qatar?blur=25

The airline is the first regional carrier to leverage the Facebook AR ads format, enabling consumers to play the game directly from Facebook’s newsfeed without additional applications

exchange4media Staff Dec 12, 2019 4:56 PM

Google?blur=25

Major news events, such as the Lok Sabha Election, Chandrayaan 2, and Article 370 also dominated searches in 2019

exchange4media Staff Dec 11, 2019 5:48 PM

Twitter?blur=25

#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM

Coca Cola India?blur=25

Coca-Cola India reported revenues of Rs 2,380 cr for the financial year 2018-19

Misbaah Mansuri Nov 1, 2019 8:28 AM

Tourism Australia?blur=25

The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond

Misbaah Mansuri Oct 17, 2019 9:05 AM

sony pictures?blur=25

The tournament will be held in Japan from September 20 to November 2 and will be telecast in India live on the SONY TEN 2 channels and VOD service SonyLIV

exchange4media Staff Sep 17, 2019 3:22 PM

ICC?blur=25

The event saw 42% increase in average time watched per unique viewer in comparison to the 2015 event

exchange4media Staff Sep 17, 2019 1:53 PM

Ankit Paul UC Browser?blur=25

Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more

Dolly Mahayan Sep 12, 2019 8:02 AM

airtel?blur=25

The brand has come out with a similar contest around India vs West Indies series

exchange4media Staff Aug 26, 2019 1:17 PM

ICC?blur=25

The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

exchange4media Staff Aug 9, 2019 2:15 PM

Worldcup?blur=25

According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

exchange4media Staff Aug 7, 2019 1:55 PM

SonyPics?blur=25

Despite acquiring exclusive media rights for World Cup Kabaddi 2019, Sony Pictures Networks India said they could not televise the tournament due to events beyond their control

Shikha Paliwal Aug 1, 2019 7:43 AM

PVR?blur=25

The advertising revenues witnessed a growth of 28%, increasing to Rs 92 crore

exchange4media Staff Jul 25, 2019 5:28 PM

Gulf?blur=25

The 360-degree campaign, celebrating cricket fans and their cheering spirit, witnessed a reach of over 3 million

exchange4media Staff Jul 25, 2019 2:46 PM

UC browser?blur=25

The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million

exchange4media Staff Jul 24, 2019 4:45 PM

Budweiser?blur=25

The brand will launch its global ‘Be A King’ campaign in conjunction with these partnerships and bring out limited edition packaging, showcasing the iconic league trophies, and more

exchange4media Staff Jul 24, 2019 12:23 PM