windows-8
Advantage branded content: Lodestar UM’s ace card?blur=25

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Peer influence cornerstone to MS Windows 8 radio advtg?blur=25

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

Peer influence cornerstone to MS Windows 8 radio advtg?blur=25

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

Windows 8 campaign is youthful but not charming?blur=25

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy Oct 31, 2012 8:49 PM

Cannes virgin Mandeep Malhotra on technology, creativity & Microsoft?blur=25

The President of DDB Mudra Max writes on the marketing principles Microsoft follows to become the “primary enabler of convergence for technology & creativity”

Mandeep Malhotra Jun 21, 2012 8:19 PM