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Trendspotting: Governments across the globe take to Twitter with fresh vigour?blur=25

For countries like India, USA, among others, social media is transitioning from being just a platform for addressing grievances to using the mediums as a tool to deal with controversial situations effectively

Ankur Singh Aug 11, 2015 8:26 AM

Why brands need to dive headlong into social listening?blur=25

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world

exchange4media Staff Aug 3, 2015 9:09 AM

Marketers on what is deterring consumers from opening their pockets?blur=25

At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'

exchange4media Staff Aug 1, 2015 8:42 AM

M-commerce to drive 30% of our business in 5 years: Nitish Kapoor?blur=25

At the unveiling of the 11th edition of Businessworld Marketing Whitebook, the spirited keynote session "Gearing up for the consumer-first world" with Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia, covered a wide range of topics-from consumer outlook in India to its effects on businesses

Ankur Singh Jul 2, 2015 8:02 AM

Where did Lenskart, American Swan, ScoopWhoop & others go wrong??blur=25

Lenskart, American Swan, and Troika Consulting tried to encash on the massive Nepal earthquake to promote themselves on social media and faced instant backlash

Sarmistha Neogy Apr 30, 2015 9:33 AM

Genesis Burson-Marsteller and WhiteKettle Consulting announce strategic partnership?blur=25

The suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement

exchange4media Staff Apr 18, 2015 9:10 AM

Kasthuri TV unveils new logo?blur=25

The channel’s new logo was aired as a part of its ‘New Shows, New Look, New Positioning’ strategy

exchange4media Staff Mar 24, 2015 9:04 AM

 Kasthuri TV all set for revamp?blur=25

The Kannada GEC will broadcast a refreshed line-up of programmes; the new content strategy involves strengthening the prime-time viewing slot with a mix of fiction and non-fiction programmes

exchange4media Staff Jan 30, 2015 1:41 PM

 White Horse Network Services assigns ad sales duties of Kasthuri TV to Aidem Ventures?blur=25

The channel previously carried 60% entertainment & 40% news content. The focus has now shifted to pure entertainment

exchange4media Staff Dec 12, 2014 9:18 AM

GroupM ESP ropes in OPPO India, Birla White as sponsors for Champions League T20 2014?blur=25

OPPO India comes on board as the Title Sponsor, while Birla White is the Associate Sponsor for the Champions League T20, which commences on September 13, 2014

exchange4media Staff Sep 10, 2014 2:01 PM

ASCI releases final guidelines for skin lightening & fairness products ads?blur=25

New guidelines attempt to ensure that advertisements of products in this category do not depict people with dark skin as somehow inferior to those who are fairer

exchange4media Staff Aug 20, 2014 8:37 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM

Self-regulation in ads: A better remedy than Govt intervention??blur=25

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra Jul 24, 2014 8:41 AM

Our three-pronged strategy ensures we stay ahead of the competition: Saurabh Yagnik?blur=25

With 8 to 9 players in the Hollywood movie genre and movies changing hands due to the business structure with studios in Hollywood it was important to not be a blind spot for consumers, says Saurabh Yagnik, EVP & Business Head, Sony PIX

Collin Furtado Jul 11, 2014 8:25 AM

Is selling a product to consumers the same as selling content to viewers??blur=25

Shashi Sinha, CEO, IPG Mediabrands, Sudhanshu Vats, Group CEO, Viacom18 Media & Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, discuss selling brands and content in a segmented & screen agnostic world

exchange4media Staff Jun 13, 2014 8:28 AM

Youth is a country and we all want to get in: Agnello Dias?blur=25

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

You are marketing to a hyper competitive, dog-eat-dog generation : Rama Bijapurkar?blur=25

Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Aditi Raval Jun 12, 2014 8:26 AM

BW Marketing Whitebook focuses on how marketers can cater to different generations?blur=25

The launch of the 10th edition of the Marketing Whitebook saw some of India's leading marketers converge to discuss on how brands can stay relevant in Millennial driven marketplace

exchange4media Staff May 5, 2014 10:12 AM

You need to get under people's skin with the news: Arnab Goswami?blur=25

The Editor-In- Chief of Times Now and Sam Balsara, Chairman, Madison World get together to discuss 'The Next Generation News Anchor - Reinventing the way news is done'

Abid Hasan May 2, 2014 9:02 AM

Creative storytelling - then and now?blur=25

Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation

Devansh Sharma May 2, 2014 8:19 AM