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The brand released heart-melting TVCs with two special stories that were shared by a mother and a grandmother each

Misbaah Mansuri Jul 9, 2018 8:54 AM

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White Rivers Media has been entrusted with the task of structuring the digital brand strategy, curating content marketing ideas and managing end-to-end digital and creative execution for the brand for the online and offline audience.

exchange4media Staff Jul 4, 2018 11:03 AM

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Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

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The Kapoor girl, who turns 33 today, endorses multiple brands and a variety of products

Dolly Mahayan Jun 9, 2018 8:57 AM

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Abhishek Shahabadi, Portfolio Head, on what triggered their first-ever mass-media, India-specific advertising, launching it on the largest platform available during IPL and more

Misbaah Mansuri May 4, 2018 8:52 AM

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The agency has worked across a range of industries and verticals, including brands like OnePlus, Viacom18, TATA Cliq, Zivame amongst others

exchange4media Staff May 2, 2018 11:43 AM

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The new Black & White campaign conceptualised by JWT India sets the context for spontaneous get-togethers in a newer and meaningful way

exchange4media Staff Apr 17, 2018 6:34 PM

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In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create brand loyalty and what makes them different from other firms

Dolly Mahayan Dec 26, 2017 8:49 AM

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Vora and Indranil Blah, CEO, Mumbai City FC, ISL were key speakers for the session on merchandising and licensing in India at BW Applause Awards

exchange4media Staff Oct 10, 2017 8:36 AM

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A recap of the most important stories that you may have missed this week

exchange4media Staff Sep 2, 2017 7:40 AM

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Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

exchange4media Staff Jul 31, 2017 8:33 AM

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In his keynote address at the launch of BW Businessworld’s Marketing Whitebook 2017–18, Mehta reiterated the need to navigate the unprecedented pace of change

exchange4media Staff Jul 31, 2017 7:49 AM

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Black White Orange has exclusive licensing and merchandising rights for the India market

exchange4media Staff Jul 14, 2017 2:52 PM

White Marque bags Best PR Firm award?blur=25

Was awarded by Accommodation Times at the annual distinction awards in PR across Corporate and Real Estate sector

exchange4media Staff May 30, 2017 5:07 PM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

5th edition of Agenda Aaj Tak promoted through demonetisation-inspired OOH campaign?blur=25

Innovative creative highlights main topics around demonetisation debated by leaders in this year’s edition of Agenda Aaj Tak

exchange4media Staff Dec 12, 2016 12:17 PM

Arka Mediaworks' 'Baahubali' forays into licensing with 'Black White Orange'?blur=25

With an aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally

exchange4media Staff Oct 21, 2016 1:11 PM

Mother Dairy rolls out second ad film for 'Dailycious' Dairy Whitener?blur=25

In the second film also the couple remain central to the TVC’s theme, the audience will get to see a different facet of the couple’s life

exchange4media Staff Sep 3, 2016 8:11 AM

White Marque Solutions wins PR mandate for Maharashtra Chamber of Housing Industry?blur=25

White Marque Solutions will be responsible for the development and implementation of an effective media strategy for MCHI – CREDAI and will provide 360 degree communication support

exchange4media Staff Jul 21, 2016 8:12 AM

Guest Column: 2016: A leap year for brand & character licensing in India: Bhavik Vora?blur=25

Bhavik Vora, Founder and CEO of Black White Orange Brands, writes about the new opportunities available for India Inc. in the domain of branding and licensing in 2016. Read on.

Bhavik Vora Mar 3, 2016 8:02 AM