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Year 2019 will be a crucial year for Red Chillies Entertainment as its movie Badla, starring Amitabh Bachchan, is slated to release this year

exchange4media Staff Jan 8, 2019 3:30 PM

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Guest Column: Founder & CEO of Black White Orange Brands Pvt. Ltd says 2019 is the year that fans across age groups & genres are going to enjoy the best content of some of their favourite brands

Bhavik Vora Jan 4, 2019 8:40 AM

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It is believed that this case is twice as big as that of the Russian ad fraud case Methbot, detected by Whiteops in 2016

exchange4media Staff Nov 28, 2018 8:16 PM

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Chillout: The CEO and Co- Founder of White Rivers Media is a foodie and loves long walks, unplanned vacations and music

Venkata Susmita Biswas Oct 27, 2018 9:35 AM

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On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri Oct 12, 2018 8:20 AM

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PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM

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Sanjay Behl of Raymond spoke of how a marketer can calibrate itself differently into leadership, inclusion and dimension, and the role of technology in the life of the consumer and the marketer

exchange4media Staff Sep 17, 2018 8:56 AM

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Industry experts from VANS India, Fossil India, Fujitsu & Adobe India discuss how marketers can tap on the massive headroom for growth as Indian consumers look for premiumize options

exchange4media Staff Sep 14, 2018 8:58 AM

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Industry experts analysed the latest technology trends in marketing during the launch of BW Businessworld’s Marketing Whitebook in Bengaluru

exchange4media Staff Sep 13, 2018 8:55 AM

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The Womb conceptualised a campaign which aims to position Axis Mutual Fund as ‘the responsible mutual fund’

Misbaah Mansuri Aug 28, 2018 8:54 AM

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Launches an e-book, ‘Everything a marketer needs to know about Hashtags’ as a give back to the industry

exchange4media Staff Aug 14, 2018 12:14 PM

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Kulmeet Bawa spoke about the importance of creating compelling experiences for the current day consumers at the recent launch of BW Businessworld Marketing Whitebook

Ruhail Amin Jul 31, 2018 8:57 AM

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Devendra Chawla, EVP and COO – Merchandising, marketing and E-commerce, Walmart India gives insights into how the retail landscape is changing with the fast evolving customer preferences

Ruhail Amin Jul 30, 2018 5:45 PM

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The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands

exchange4media Staff Jul 30, 2018 1:31 PM

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Experts from PTC Punjabi, DHFL Pramerica Life Insurance, The Thickshake Factory, Policy Bazaar, and Muthoot Pappachan Group spoke on consumer’s ever-changing taste

Apeksha Mishra Jul 30, 2018 8:52 AM

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The mandate includes providing integrated strategies and solutions in the digital sphere to further enhance the visibility of the brand in online space

exchange4media Staff Jul 23, 2018 1:54 PM

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Christina Ruggiero shared insights on brand building, the importance of brands having an edge and more at recently held BW Marketing Whitebook Summit 2018.

exchange4media Staff Jul 23, 2018 8:59 AM

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Govind Pandey in his creativity address ‘Taming the Lion’ at the 14th edition of the BW Businessworld Marketing Whitebook summit shared what really helped the agency make the cut.

exchange4media Staff Jul 23, 2018 8:56 AM