At the BW Marketing Whitebook Summit, Preeti Reddy, CEO, South Asia, Kantar highlighted five important mind markers that define a brand's purpose

exchange4media Staff Aug 30, 2019 8:41 AM

In his Keynote Address, Mehta, Chairman & MD, Hindustan Unilever Limited, spoke about the three Ps that are changing the game for businesses in their preparation to be future ready

Shikha Paliwal Aug 30, 2019 8:40 AM

Adavi, Vice President, Strategy, Dailyhunt, on creating personalised, purposeful and high-performing products, at scale

exchange4media Staff Aug 30, 2019 8:38 AM

CVL Srinivas, Country Manager, WPP, in his leadership chat at the BW Businessworld Marketing Whitebook Summit, decoded the drivers of real growth

exchange4media Staff Aug 30, 2019 8:38 AM

At the Businessworld Marketing Whitebook Summit, Prasun Basu, President, South Asia, Nielsen, spoke about the 'State Of Union'

exchange4media Staff Aug 30, 2019 8:37 AM

Created by WhiteBalance, the film boasts of creating set extensions and 3D environments to achieve a diverse location experience

exchange4media Staff Aug 17, 2019 9:11 AM

The companies will work together for Hasbro's lifestyle brands like My Little Pony, Play-Doh and Monopoly

exchange4media Staff Aug 13, 2019 10:37 AM

To mark the occasion WRM also released a free eBook titled Festive Marketing in 2019: The Ultimate Checklist

exchange4media Staff Aug 7, 2019 4:20 PM

The film airs Saturday, July 27 at 1 pm and 9 pm on the channel

exchange4media Staff Jul 22, 2019 3:46 PM

YouGov India has prepared a whitepaper ‘The Social Voice of Brands’ to understand what Indian consumers feel about brands expressing their opinion on societal issues

exchange4media Staff Jul 8, 2019 7:37 AM

Bajaj, Founder & CEO of WhiteHat Jr, an edtech firm that teaches children coding, talks about his new venture & why coding is a must for every child 

Simran Sabherwal Jun 26, 2019 8:50 AM

The agency will be marketing the brand via aggressive programmatic digital campaigns, coupled with Radio and OOH

exchange4media Staff Jun 11, 2019 5:36 PM

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza May 14, 2019 9:28 AM

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff Apr 23, 2019 11:14 AM

With 50,000 trials, 500 online classes per day, 400% monthly student growth; WhiteHat Jr is driving the kids ‘coding’ movement in India

exchange4media Staff Apr 16, 2019 5:05 PM

Isobar's white paper uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation

exchange4media Staff Apr 1, 2019 12:44 PM

Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used

Shrenik Gandhi Mar 20, 2019 8:40 AM

Launches nationwide campaign #ItsNotOK with creative studio WhiteBalance

exchange4media Staff Mar 7, 2019 6:59 PM

The acute lack of ATMs in semi-urban and rural India has led to the RBI incentivising White Label ATMs by allowing them to earn revenue from advertising. Here is how they are doing it

Venkata Susmita Biswas Mar 6, 2019 9:40 AM

The campaign has already hit 20 million views on social media in 2 weeks and is rearing to go forward

exchange4media Staff Feb 22, 2019 11:32 AM