Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Ankur Singh 04-December-2014

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Ankur Singh 03-December-2014

The overall value is expected to be around $250 million with New Call taking 70% stake in Nimbuzz for $175 million, a source familiar with the transaction confirmed

exchange4media Staff 30-October-2014

RED FM listeners can sing a line of their favourite song and send it on WhatsApp. Those with the best auditions will be featured on RED FM live

exchange4media Staff 27-September-2014

Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West

Deepa Balasubramanian 29-August-2014

Brands have recognised the power of digital video to engage with their audiences and are placing an increasing share of their campaign budgets there, says TO THE NEW’s Dhruvank Vaidya

Dhruvank Vaidya 21-July-2014

After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign

Abhinn Shreshtha 21-July-2014

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?

Sonam Gulati 27-May-2014

Currently, AskJosh provides opportunity to students preparing for various MBA entrance exams and other state level entrance exams to interact with Jagran Josh experts on a real time basis

exchange4media Staff 21-March-2014

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives

Sonam Gulati 25-February-2014

The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona

Abhinna Shreshtha 25-February-2014

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha 24-February-2014

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy 24-February-2014

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?

Sonam Gulati 21-February-2014

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares

Abhinna Shreshtha 21-February-2014

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage

Sonam Gulati 03-February-2014

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy 25-October-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti 04-September-2013