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Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West

Deepa Balasubramanian 29-August-2014

Brands have recognised the power of digital video to engage with their audiences and are placing an increasing share of their campaign budgets there, says TO THE NEW’s Dhruvank Vaidya

Dhruvank Vaidya 21-July-2014

After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign

Abhinn Shreshtha 21-July-2014

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?

Sonam Gulati 27-May-2014

Currently, AskJosh provides opportunity to students preparing for various MBA entrance exams and other state level entrance exams to interact with Jagran Josh experts on a real time basis

exchange4media Staff 21-March-2014

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activities, Hike has stayed away from any major marketing initiatives

Sonam Gulati 25-February-2014

The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona

Abhinna Shreshtha 25-February-2014

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha 24-February-2014

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy 24-February-2014

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook leverage WhatsApp and vice versa?

Sonam Gulati 21-February-2014

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion with $4 billion in cash and approximately $12 billion in Facebook shares

Abhinna Shreshtha 21-February-2014

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage

Sonam Gulati 03-February-2014

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy 25-October-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti 23-September-2013

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti 04-September-2013

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth

Priyanka Nair 02-September-2013

Eleven per cent of Gen Y (<25 years) own a smartphone, as compared to six per cent of Gen X (>25 years) in urban India, reveals the study

exchange4media Staff 28-August-2012