Urban Ladder releases emotional ‘Homecoming’ spot around Diwali?blur=25

The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home

Sarmistha Neogy Nov 4, 2015 8:26 AM

Trendspotting: Brands speak the 'taboo' language to connect with customers?blur=25

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Sarmistha Neogy Sep 14, 2015 8:42 AM

What made WATConsult ‘Boutique Agency of the Year’ at Media Ace Awards? ?blur=25

WATConsult has taken phenomenal strides in the new age communication space with its agile digital ecosystem that has earned the agency clients as well as awards

exchange4media Staff Jul 29, 2015 8:18 AM

Brands #hashtag their way into sparking off consumer conversations?blur=25

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy Jul 10, 2015 8:54 AM

H&R Johnson introduces ‘Red Ramp Project’ to help the differently-abled?blur=25

The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelchairs. As part of the initiative, a video has been created by Soho Square and their ECD & Creative Head, Anuraag Khandelwal features in it

Sarmistha Neogy May 22, 2015 9:10 AM

Dentsu Aegis Network acquires WATConsult?blur=25

WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as "WATConsult - Linked by Isobar"

exchange4media Staff Jan 30, 2015 8:03 AM

Tim Andree & Dominic Proctor redefine collaboration of the big idea and technology?blur=25

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

MSM partners WATConsult to launch Pepsi IPL 2014 mobile app?blur=25

With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them

exchange4media Staff Apr 22, 2014 9:38 AM

Amend the definition of ROI on digital, concur experts?blur=25

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati Apr 22, 2014 8:12 AM

Talent crunch looms large over digital marketing fraternity?blur=25

Getting the right talent is one of the main challenges of the ever growing digital marketing and advertising industry. While there is a clash between expectations and reality, experts also feel that there is a training level deficit

Sonam Gulati Apr 2, 2014 8:59 AM

"If you want advtg to work, you need to understand the high points in the advert"?blur=25

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

Are brands too dependent on celebrity quotient on social??blur=25

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair Aug 16, 2013 8:13 AM

Treat digital like a traditional marketing channel: Experts?blur=25

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti May 24, 2013 8:19 PM

FB Graph Search: What is in store for Indian marketers??blur=25

The tool gives marketers a fair scope to promote discoverability backed by user choice but does not help at every touch-point due to lack of context in data

Saloni Surti Mar 12, 2013 7:25 PM

Quick five with WatConsult’s Rajiv Dingra?blur=25

“Marketers are trying to heighten consumer engagement, build evangelists & influence sales via social,” says the Founder & CEO of WatConsult

Priyanka Nair Dec 24, 2012 6:59 PM

WATConsult bags Godrej Nature’s Basket?blur=25

The agency has won the social and digital duties of Godrej Nature’s Basket. WATConsult also manages various brands from the Godrej Group

exchange4media Staff Nov 17, 2012 8:46 PM

Guest Column: Facebook ‘likes’ bring in business?blur=25

RoI on Facebook is not a far-fetched concept. Creative solutions to daily business functions can get tangible results, says Rajiv Dingra of WATConsult

Rajiv Dingra Aug 17, 2012 7:11 PM