watconsult

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy 13-May-2016

The new team will explore newer opportunities and build the recently launched verticals at WATConsult

exchange4media Staff 05-May-2016

Starting from May 2 till May 6, interested candidates can apply to the agency by uploading a 10 second video on Snapchat about their passion and work on brands of interest

exchange4media Staff 03-May-2016

With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image

Sarmistha Neogy 19-April-2016

eCommencify combines the brand expertise and capabilities which is built offline with the online ecommerce ecosystem

exchange4media Staff 17-March-2016

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination

Sarmistha Neogy 10-March-2016

The campaign is launching with a video featuring Boo Boos, a family of five notorious cartoon characters who break the traffic rules in a relatable yet funny way

exchange4media Staff 05-December-2015

The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home

Sarmistha Neogy 04-November-2015

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Sarmistha Neogy 14-September-2015

WATConsult has taken phenomenal strides in the new age communication space with its agile digital ecosystem that has earned the agency clients as well as awards

exchange4media Staff 29-July-2015

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy 10-July-2015

The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelchairs. As part of the initiative, a video has been created by Soho Square and their ECD & Creative Head, Anuraag Khandelwal features in it

Sarmistha Neogy 22-May-2015

WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as "WATConsult - Linked by Isobar"

exchange4media Staff 30-January-2015

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval 25-September-2014

With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them

exchange4media Staff 22-April-2014

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati 22-April-2014

Getting the right talent is one of the main challenges of the ever growing digital marketing and advertising industry. While there is a clash between expectations and reality, experts also feel that there is a training level deficit

Sonam Gulati 02-April-2014

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy 28-March-2014

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair 16-August-2013

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti 24-May-2013

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