Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra

I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult

Rajiv Dingra Nov 28, 2016 8:39 AM

Brands take a different route to cut through clutter by getting unusual brand ambassadors

We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands

Sarmistha Neogy Nov 7, 2016 9:02 AM

WATConsult launches first ever digital ideation competition-'WAT's your Big Idea' for college students

WATConsult has partnered with more than 20 educational institutes, leading brands and brings on board 8 jury members

exchange4media Staff Oct 21, 2016 4:26 PM

WATConsult launches innovation lab INNOWAT

WATConsult has partnered with Birla Institute of Technology and Science for Atmos’16 to fund innovative tech projects

exchange4media Staff Oct 10, 2016 9:27 AM

WATConsult rolls out HR activities this festive season

The idea behind these activities is to build a culture for the young minds to learn, thrive and prosper

exchange4media Staff Aug 27, 2016 8:28 AM

Can Snapchat be the next Facebook of India?

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of videos and images. Will this phenomenon be witnessed in India too?

Abhinn Shreshtha Jun 9, 2016 7:44 AM

Agencies go social to tap fresh talent

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy May 13, 2016 8:33 AM

WATConsult strengthens its senior management team in Mumbai

The new team will explore newer opportunities and build the recently launched verticals at WATConsult

exchange4media Staff May 5, 2016 3:32 PM

WATConsult hires candidates through Snapchat, trends on Twitter

Starting from May 2 till May 6, interested candidates can apply to the agency by uploading a 10 second video on Snapchat about their passion and work on brands of interest

exchange4media Staff May 3, 2016 8:03 AM

MS Dhoni,Havells, Kalyan Jewellers, lessons from social media crisis

With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image

Sarmistha Neogy Apr 19, 2016 8:08 AM

Watconsult launches go to market e-commerce solution – eCommencify

eCommencify combines the brand expertise and capabilities which is built offline with the online ecommerce ecosystem

exchange4media Staff Mar 17, 2016 8:18 AM

OLX's 'No More Dekhte Hain, OLX Pe Behchte Hain' strikes chord crosses over 2 million views

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination

Sarmistha Neogy Mar 10, 2016 7:54 AM

WATConsult creates 'Don't be a Boo Boo' campaign for Bajaj Allianz

The campaign is launching with a video featuring Boo Boos, a family of five notorious cartoon characters who break the traffic rules in a relatable yet funny way

exchange4media Staff Dec 5, 2015 8:41 AM

Urban Ladder releases emotional ‘Homecoming’ spot around Diwali

The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home

Sarmistha Neogy Nov 4, 2015 8:26 AM

Trendspotting: Brands speak the 'taboo' language to connect with customers

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Sarmistha Neogy Sep 14, 2015 8:42 AM

What made WATConsult ‘Boutique Agency of the Year’ at Media Ace Awards?

WATConsult has taken phenomenal strides in the new age communication space with its agile digital ecosystem that has earned the agency clients as well as awards

exchange4media Staff Jul 29, 2015 8:18 AM

Brands #hashtag their way into sparking off consumer conversations

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy Jul 10, 2015 8:54 AM

H&R Johnson introduces ‘Red Ramp Project’ to help the differently-abled

The brand kick-started the project using their tiles on Kiri Beach in Goa, which gave the differently-abled a chance to access the sea on their wheelchairs. As part of the initiative, a video has been created by Soho Square and their ECD & Creative Head, Anuraag Khandelwal features in it

Sarmistha Neogy May 22, 2015 9:10 AM

Dentsu Aegis Network acquires WATConsult

WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as "WATConsult - Linked by Isobar"

exchange4media Staff Jan 30, 2015 8:03 AM