Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country

exchange4media Staff Feb 24, 2018 8:54 AM


With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh

exchange4media Staff Jan 17, 2018 1:42 PM


Special anniversary video, unique board game, #EveryAgencyEver campaign are all part of the grand celebrations

exchange4media Staff Jan 15, 2018 1:45 PM


Throwback video showcases SBI Life’s phenomenal success in the past year by employing bar waves graphics that are superimposed with visuals as opposed to flat colours

exchange4media Staff Jan 15, 2018 1:06 PM


The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own

Sahil Siddiqui Dec 27, 2017 8:50 AM


Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

exchange4media Staff Dec 16, 2017 8:23 AM


Collaborates with more than 20 educational institutes, leading brands and brings on board 8 jury members; offers the winning team an opportunity to visit Cannes Lions in 2018

exchange4media Staff Nov 8, 2017 1:54 PM


Will allow brands to view and look at metrics across platforms and campaigns at a glance

exchange4media Staff Oct 25, 2017 2:29 PM


If you have ever seen a competitor’s campaign and thought ‘why didn’t I think of this?’ you need to follow these seven steps towards simple and effective campaigning

Manika Juneja Aug 26, 2017 8:47 AM


Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest water heating solutions providers

exchange4media Staff Aug 11, 2017 6:49 PM


The digital campaign focusses on promoting the goal based investing platform TIP – Target Investment Plan

exchange4media Staff Jul 29, 2017 7:59 AM

Apollo Tyres along with WATConsult launches #EarnTheJersey campaign?blur=25

The campaign is based on the motto that a Manchester United jersey is always 'EARNED' and never 'GIVEN'

exchange4media Staff May 30, 2017 12:19 PM

WATConsult wins big at SAARC Awards 2017?blur=25

The wins include Digital Agency of the Year 2017 award, along with 4 other golds

exchange4media Staff May 22, 2017 4:09 PM

WATConsult launches new property, WATInsights?blur=25

The property is part of WATConsult’s market research vertical, Recogn

exchange4media Staff May 4, 2017 1:59 PM

WATConsult wins digital and social media mandate of Madame Tussauds in India?blur=25

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

exchange4media Staff Jan 19, 2017 1:45 PM

WATConsult turns 10, celebrates in style!?blur=25

The agency celebrated by launching two new initiatives—a CSR campaign and a decision to hire differently-abled individuals

exchange4media Staff Jan 12, 2017 5:07 PM

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult?blur=25

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Rajiv Dingra Jan 3, 2017 8:07 AM

AR to drive more real world discovery and become the browser of the physical world?blur=25

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Abhinn Shreshtha Jan 2, 2017 7:54 AM