wasim-basir
"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 10:09 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 8:31 AM

Effectiveness & Engagement will lead to Investment: Coca-Cola on Digital?blur=25

 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.

Gopal Sathe May 17, 2011 9:39 AM

Coca-Cola partners MTV to bring ‘Coke Studio’ to India?blur=25

Coca-Cola, in partnership with MTV, has announced the India edition of its well-known music property – ‘Coke Studio’. Coke Studio@MTV premieres in India on Friday, June 17, 2011, at 7 pm on MTV.

exchange4media Staff May 7, 2011 8:38 AM