Mobile marketing: Not yet, but getting there?blur=25

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

"In-app advertising is 100% non-intrusive"?blur=25

It is not push marketing like SMS & calling, explains Binay Tiwari of Vserv.mobi, while talking about how in-app advtg has found resonance with marketers

Saloni Surti May 2, 2013 7:59 PM