vodafone
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In February 2018, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements it evaluated

exchange4media Staff May 10, 2018 4:38 PM

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Vodafone has come up with a ZooZoo campaign to publicise its new offer during the forthcoming India Tour of England, live at Lord’s

exchange4media Staff May 7, 2018 2:06 PM

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Looking at brand engagements which made all the noise on the social media, especially Twitter, during IPL, according to data from international media intelligence company, Meltwater

exchange4media Staff May 7, 2018 8:57 AM

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In the comparative analysis done by Meltwater between Vodafone and Jio the latter edged past former by 91 per cent

exchange4media Staff Apr 24, 2018 8:50 AM

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FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

exchange4media Staff Apr 23, 2018 8:54 AM

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The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri Apr 18, 2018 8:57 AM

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Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri Apr 4, 2018 8:57 AM

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The pugs are known to suffer from various health problems and are not considered best in Indian climates where the chances of suffering from heat are high. PETA said that unaware of their pain and several possible medical conditions, people often buy pugs and in many cases later dump them

exchange4media Staff Apr 3, 2018 8:56 AM

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With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff Apr 2, 2018 8:59 AM

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Telecom player brings back its most-loved icon ZooZoos in a new avatar through an expansive marketing campaign even if its association with IPL this year is still a question mark

exchange4media Staff Mar 29, 2018 8:56 AM

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The launch of Vodafone’s new digital transformation initiatives to boost customer experience is been communicated through ZooZoo in a new Ninja avatar

exchange4media Staff Mar 28, 2018 12:56 PM

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Augmented Reality Showcased Innovatively First Time Ever On Live Tv

exchange4media Staff Jan 16, 2018 1:22 PM

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Vodafone launches its first campaign of 2018, created by Ogilvy Mumbai

exchange4media Staff Jan 10, 2018 8:50 AM

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Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

Sonam Saini Jan 8, 2018 9:00 AM

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The trifurcation of the telecom sector will result in severe competition and higher ad spends

Venkata Susmita Biswas Jan 5, 2018 9:00 AM

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The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

exchange4media Staff Dec 16, 2017 8:27 AM

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With a team of 700+ professionals, lead by Kartik Sharma, Managing Director -South Asia, the agency is all set to create waves across the Indian market from Nov 9

Naziya Alvi Rahman Nov 10, 2017 8:55 AM

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Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

exchange4media Staff Oct 16, 2017 7:31 AM