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As part of the partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across genres and languages

exchange4media Staff Mar 4, 2019 12:22 PM

audio OTT

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy Mar 1, 2019 9:35 AM

YouTube

Vodafone’s campaign on better connectivity in crowded places and ad for Honor View20 take second and third positions respectively

exchange4media Staff Feb 27, 2019 12:14 PM

ipl collage

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM

Vodafone

Vodafone is launching several initiatives to enhance ‘Kumbh’ experience not just for the ones who are physically attending the event, but also for the ones who could not

exchange4media Staff Feb 14, 2019 4:55 PM

PiyushPandey

Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone

Misbaah Mansuri Jan 30, 2019 8:33 AM

neha ahuja

Prior to this, Ahuja was Vice President-Marketing at Vodafone and was in charge of driving brand communications, digital & brand associations for over 3 years

exchange4media Staff Jan 28, 2019 8:14 AM

vodafone

First marketing campaign of 2019, #Strongereveryhour, conceptualised by Ogilvy & Mather India, showcases improved network at crowded places

exchange4media Staff Jan 15, 2019 2:38 PM

Vodafone

The two will leverages movie ‘Spider-Man: Into the Spider-Verse’ to introduce Vodafone’s Future Job Finder programme

exchange4media Staff Dec 13, 2018 6:33 PM

Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff Oct 8, 2018 10:25 AM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Oct 6, 2018 10:02 AM

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff Sep 28, 2018 8:54 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri Sep 12, 2018 9:00 AM

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

Pallavi Borkar Sep 5, 2018 8:54 AM

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM

Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas Sep 1, 2018 8:59 AM

Kumar Mangalam Birla will be the non-executive Chairman and Balesh Sharma is the new CEO of the merged entity

exchange4media Staff Aug 31, 2018 12:28 PM

Organised by The Ad Club, the review will be held on August 1, 2018, 5.30 pm onwards at Taj Lands End, Mumbai

exchange4media Staff Aug 1, 2018 8:56 AM

Vodafone U’s web series ‘Sort Cuts’ is a digital focus campaign to connect with college students for the new academic year

exchange4media Staff Jul 28, 2018 9:52 AM

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