vivo
Virat Kohli?blur=25

Kohli will be seen promoting the launch of smartphone company's upcoming products through TV campaigns and Print, Outdoor, Social Media, and Events

exchange4media Staff Apr 7, 2021 1:33 PM

video anthem?blur=25

The multilingual video-anthem is developed by Nucleya & sung by 7 rappers - Dee MC, RAK, J19 Squad, Satyum, Vithika Sheru, Maharya, Gubbi, and Rawal, each representing their beloved city

exchange4media Staff Apr 7, 2021 1:06 PM

radio branding activities ipl 2021?blur=25

Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season

Noel Dsouza Apr 1, 2021 8:58 AM

navin Khemka?blur=25

In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more 

Naziya Alvi Rahman Mar 30, 2021 8:32 AM

#VivoV20 Campaign?blur=25

Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign

Raushni Bhagia Mar 26, 2021 8:26 AM

Vivo?blur=25

According to financial data accessed by business intelligence platform Tofler, Vivo's net loss widened to Rs 348.94 cr, compared to Rs 18.94 cr in the previous fiscal

exchange4media Staff Mar 15, 2021 4:21 PM

IPL?blur=25

While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined

Ruhail Amin Mar 15, 2021 8:22 AM

vivo?blur=25

Vivo is back as the title sponsor of IPL and that is very encouraging and exciting for us, Vivo India Director Brand Strategy Nipun Marya has reportedly said

exchange4media Staff Mar 11, 2021 7:00 PM

vivo?blur=25

The ‘Real People, Real Stories’ campaign presents real-life stories of people who are making a difference

exchange4media Staff Feb 18, 2021 7:00 PM

vivo?blur=25

The Chinese technology company was replaced by Dream11 for last year’s tournament

exchange4media Staff Feb 18, 2021 5:54 PM

star sports?blur=25

Election se Selection is an online contest for IPL fans that allows them to have a say in the form of a vote about the VIVO IPL Auction

exchange4media Staff Feb 9, 2021 4:08 PM

vivo?blur=25

The campaign by Lowe Lintas is based on vivo's study, which showed a correlation between increased screentime and impaired physical and mental wellbeing

exchange4media Staff Dec 19, 2020 8:40 AM

Vivo?blur=25

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM

dream11?blur=25

Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour

Dipali Banka Aug 19, 2020 8:34 AM

Sara Ali Khan?blur=25

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

IPL?blur=25

Guest Column: Anirudh Kalia, Consultant, Angel Investor & Board Advisor, shares his views about the brands that will ultimately come to save BCCI's pride after VIVO's exit

Anirudh Kalia Aug 11, 2020 12:00 PM

IPL?blur=25

Experts say with IPL just almost 40 days away, finding a big sponsor which can match Vivo’s spending power will be a big challenge for the IPL organisers

Ruhail Amin Aug 11, 2020 8:12 AM

IPL 2020?blur=25

Industry experts say the lack of live events for most part of the year now and a large chunk of professionals still working from home are expected to lead to a record viewership for the tournament

Tasmayee Laha Roy Aug 5, 2020 8:58 AM