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Vivek Sharma, ‎Chief Marketing Officer - ‎Pidilite Industries Limited, decoded the Fevicol Brand strategy at the 10th edition of the Pitch CMO summit held in Mumbai on Friday.

exchange4media Staff Mar 20, 2018 8:58 AM

Digital marketing biggest challenge and opportunity for brands in 2014?blur=25

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

O&M bags Philips’ consumer lifestyle & lighting biz?blur=25

The account moves to O&M from DDB Mudra post a global creative realignment. DDB Mudra will continue to handle the healthcare business  in India.

Deepika Bhardwaj Dec 16, 2011 2:46 PM

Ad Review: Philips Energy Efficient Lamps – a light in shining armour?blur=25

Philips takes the emotional route in its new campaign for its energy efficient lamps. The idea is based on the proposition that you can keep the lights on and still save money.

Shikha Oct 6, 2010 8:09 AM