Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Saloni Surti May 23, 2013 9:43 PM

IMImobile OPENHOUSE is poised to address the Rs 8,000 crore m-engagement market

exchange4media Staff Oct 15, 2012 7:26 PM

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 20, 2012 7:40 PM

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 19, 2012 6:26 PM