vishwanath-alluri
Are smaller brands missing the mobile bus?

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Saloni Surti Sep 19, 2013 8:58 AM

Is mobile the next television?

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Saloni Surti May 23, 2013 9:43 PM

IMImobile launches India’s first cloud based mobile engagement platform

IMImobile OPENHOUSE is poised to address the Rs 8,000 crore m-engagement market

exchange4media Staff Oct 15, 2012 7:26 PM

Maxus, Telibrahma lead shortlist for Smarties

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 20, 2012 7:40 PM

Maxus, Telibrahma lead shortlist for Smarties India Awards

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 19, 2012 6:26 PM