If not TAM, then what for broadcasters??blur=25

Experts skeptical about how b’casters will make their sales pitch to advertisers without TAM data. The step of renouncing TAM data is destructive for the industry, they say

Abhinav Trivedi Jun 11, 2013 7:30 PM

As IPL final ratings drop 28%, advertisers exhibit cautious optimism?blur=25

The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts

Abhinav Trivedi Jun 7, 2013 8:00 PM