As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Anam Khan Nov 22, 2017 8:49 AM

Guest Column: Omnichannel is going to be the retail buzzword for the next decade: Omer  Basith, Jossbox?blur=25

Consumer behaviour in the physical retail world is now being tracked at a granular level much like it is on e-commerce sites

Omer Basith Jun 6, 2017 8:03 AM

Flashed Yesterday: Republic TV to launch VR driven digital platform?blur=25

The first of its kind virtual digital platform will make audiences part of the story

Naziya Alvi Rahman Jun 2, 2017 2:13 PM

Perfect Relations to add VR and AR to its digital offering?blur=25

The aim is to enable brands to create effective PR campaigns, which will use new technologies to showcase clients’ products and services in a unique manner

exchange4media Staff May 16, 2017 2:26 PM

Hugo Barra joins Facebook, to lead VR efforts?blur=25

Hugo Barra will drive all VR related efforts at Facebook as VP (VR), a segment where Facebook expects to invest over USD 3 billion over the next decade

exchange4media Staff Jan 31, 2017 4:37 PM

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017?blur=25

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff Jan 13, 2017 1:47 PM

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult?blur=25

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Rajiv Dingra Jan 3, 2017 8:07 AM and Tata Housing sign strategic, first-of-its-kind deal?blur=25

The deal to build exclusive, end-to-end marketing platform is the third partnership between and Tata Housing

exchange4media Staff Dec 27, 2016 12:22 PM

Can Facebook Carmel boost virtual reality adoption??blur=25

A web browser that supports virtual reality announced by Facebook can help develop practical VR solutions for brands and marketers and further propel the VR/AR space, which is expected to touch $120 billion by 2020

Abhinn Shreshtha Oct 14, 2016 7:59 AM

Guest Column: Is Augmented Reality only for collaborative gaming? – Santanu Ghatak, Ziox Mobiles?blur=25

PokemonGo is officially not a fad but here to stay. With millennials entering the new target audience segments, anything with a cute creature is here to stay, writes Santanu Ghatak, Senior Manager – Marketing, Ziox Mobiles

exchange4media Staff Sep 9, 2016 8:25 AM

Cannes Lions 2016: 'VR Virgins' to disappear; immersive experience set to overtake TV in a few years, say experts?blur=25

Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum

Srabana Lahiri Jun 20, 2016 8:34 AM

Guest Column: Cannes Lions 2016 - Content companies will now need to cater to 'experiencers', not viewers: Sameer Sainani, BCCL?blur=25

BCCL Director reiterates the scope of VR in marketing today, shares key take-aways from session @Cannes Lions

Sameer Sainani Jun 20, 2016 7:24 AM

5 key takeaways from Facebook's Q1'16 results?blur=25

Facebook’s first quarter results for 2016 beat all expectations by analysts. Taking advantage of the great results, Facebook further announced a new type of stock options that will protect Mark Zuckerberg’s control of the company in the long run. We take a look at some of the key highlights of Facebook’s Q1’16 financials

exchange4media Staff May 3, 2016 8:09 AM

Tata Motors carries out Rs 7 crore ToI Pan India campaign?blur=25

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with jacket ads in other cities for a massive pan-India campaign

Abhinn Shreshtha Apr 13, 2016 1:53 PM

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder  FoxyMoron?blur=25

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik Gupta, Co-founder of FoxyMoron.

Pratik Gupta Feb 29, 2016 9:02 AM

We want to be the Google of visual search: Arnav Ghosh CEO Blippar India?blur=25

Having just raised $45 million in funding last year and close to 700,000 users in the country at last count, Blippar has now set its eyes on India. We caught up with Arnav Ghosh, CEO of Blippar India to learn more about the company's plans for the future.

Abhinn Shreshtha Feb 26, 2016 8:27 AM

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni?blur=25

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.

exchange4media Staff Jan 28, 2016 8:27 AM

MTV’s virtual move for ‘MTV Chat House’?blur=25

MTV’s new show ‘MTV Chat House’ is designed on a format that blurs the boundaries between the virtual world and the real world.

Suraj Ramnath Dec 7, 2011 9:09 AM