Vineet Trakroo resigns from Usha International as CMO?blur=25

The company has in the interim realigned the internal senior marketing resources to manage the marketing of its various business verticals

exchange4media Staff Jun 1, 2013 6:29 PM

How can OOH be more than a ‘last media’ for marketers??blur=25

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra Mar 25, 2013 7:33 PM

Airtel ‘Friend’, Cadbury win over marketers in 2011?blur=25

Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011

Deepika Bhardwaj Jan 12, 2012 3:08 PM

Usha Intl to up Rs 80 cr mktg budget; focus home appliances?blur=25

The company plans to hike its marketing spends in 2012 and set aside a good percentage of its spends for appliances to give a major thrust to that business.

Deepika Bhardwaj Dec 29, 2011 9:47 AM