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HUL has launched a new detergent after 32 years, we delve deeper into the reasons behind the move, the product’s branding, marketing and more

Misbaah Mansuri Aug 26, 2019 8:25 AM

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The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri Sep 12, 2018 9:00 AM

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According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

exchange4media Staff Aug 6, 2018 8:52 AM

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Negotiations for more players is on. Key packages i.e title and presenting sponsorship, is ranging between Rs 10-15 crore, say industry estimates

Sonam Saini Jun 13, 2018 8:59 AM

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According to FICCI EY Media and Entertainment report 2018, genres like infotainment, English news and English entertainment are seeing a reduction in viewership.

Sonam Saini May 21, 2018 10:36 AM

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In a recent presentation with a large media spender, one of our slides took everyone by storm. A couple of weeks later, another client requested us to run a similar analysis on the same topic. We are talking “Null Spots” here

Vineet Sodhani Dec 20, 2017 4:17 PM

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Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha Nov 9, 2017 8:58 AM

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Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US

exchange4media Staff Sep 25, 2017 2:27 PM