The recent Vodafone-Idea merger is believed to have more than doubled the subscriber-related incentives offered to retailers. The big question now is: What will be the next move of two-year-old Jio?

Misbaah Mansuri 12-September-2018

According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

exchange4media Staff 06-August-2018

Negotiations for more players is on. Key packages i.e title and presenting sponsorship, is ranging between Rs 10-15 crore, say industry estimates

Sonam Saini 13-June-2018

According to FICCI EY Media and Entertainment report 2018, genres like infotainment, English news and English entertainment are seeing a reduction in viewership.

Sonam Saini 21-May-2018

In a recent presentation with a large media spender, one of our slides took everyone by storm. A couple of weeks later, another client requested us to run a similar analysis on the same topic. We are talking “Null Spots” here

Vineet Sodhani 20-December-2017

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha 09-November-2017

Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US

exchange4media Staff 25-September-2017