vineet-gupta
The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups
exchange4media Staff 15-January-2019
It has been reported that the organisation is currently undergoing a restructuring process which will be unveiled in the coming weeks.
exchange4media Staff 18-December-2018
The campaign has been conceptualised and created by 22feet Tribal Worldwide
exchange4media Staff 07-July-2018
Both transitions are effective from July 01, 2017, and Mathew and Jacob will be closely working with Sonal Dabral, Chairman and Chief Creative Officer, until end of September 2017, after which he will pass the baton
exchange4media Staff 30-June-2017
Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017
exchange4media Staff 21-March-2017
Vineet and Aditya will be reporting directly to Madhukar Kamath, Group CEO & MD
exchange4media Staff 31-August-2016
While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts
Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies
While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus
The Managing Partner of 22 Feet explains that the intent should not be to create a viral video but to create meaningful content
The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…
Indian brands need to think beyond contests, promotions & the out of context use of the Indian ABC of content – Astrology, Bollywood and Cricket
Priyanka Nair 20-February-2013
Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value
Sririam keeps it simple and portrays things the way they are, says Vineet Gupta, Managing Director, 22Feet
While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space
Steven Paul Jobs – For being the control freak that you were. For changing the world the way you did. For inspiring millions of us like nobody else – Thank You and May your soul – RIP, writes Vineet Gupta, Managing Partner, 22feet.
Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.
Shubhi Tandon 08-September-2011
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