The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups

exchange4media Staff Jan 15, 2019 6:11 PM


It has been reported that the organisation is currently undergoing a restructuring process which will be unveiled in the coming weeks.

exchange4media Staff Dec 18, 2018 4:39 PM


Both transitions are effective from July 01, 2017, and Mathew and Jacob will be closely working with Sonal Dabral, Chairman and Chief Creative Officer, until end of September 2017, after which he will pass the baton

exchange4media Staff Jun 30, 2017 7:45 AM

 Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017?blur=25

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

exchange4media Staff Mar 21, 2017 8:46 AM

Are brands too dependent on celebrity quotient on social??blur=25

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair Aug 16, 2013 8:13 AM

Gamification: Play it right?blur=25

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

Paid & owned digital media more sustainable than social?blur=25

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Saloni Surti Jun 12, 2013 7:11 PM

Don't shove content to make it viral: Vineet Gupta?blur=25

The Managing Partner of 22 Feet explains that the intent should not be to create a viral video but to create meaningful content

Saloni Surti Apr 10, 2013 7:31 PM

Can you beat the Harlem Shake??blur=25

The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…

Saloni Surti Mar 28, 2013 1:30 AM

Have you got your content strategy on social right??blur=25

Indian brands need to think beyond contests, promotions & the out of context use of the Indian ABC of content – Astrology, Bollywood and Cricket

Priyanka Nair Feb 20, 2013 8:25 PM

Why cross platform strategy works for digital mktg??blur=25

Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value

Saloni Surti Jan 15, 2013 7:44 PM

My Favourite RJ: Sriram?blur=25

Sririam keeps it simple and portrays things the way they are, says Vineet Gupta, Managing Director, 22Feet

Saloni Surti Dec 21, 2012 8:06 PM

Fastrack’s online activity creates buzz for new watches?blur=25

While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space

Sai Prasanna Jan 6, 2012 7:32 AM

Obit: Steve Jobs – The legend will live on...?blur=25

Steven Paul Jobs – For being the control freak that you were. For changing the world the way you did. For inspiring millions of us like nobody else – Thank You and May your soul – RIP, writes Vineet Gupta, Managing Partner, 22feet.

Vineet Gupta Oct 7, 2011 9:36 AM

Heineken’s digital duties assigned to 22feet?blur=25

Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.

Sai Prasanna Oct 5, 2011 8:51 AM

Fastrack takes its ‘Move On’ campaign to the web platform?blur=25

Digital agency 22 feet has launched an interactive website for the latest campaign by Fastrack, called ‘Why the World Moved on’. The website is designed around the new TVC and allows navigation using a keyboard as well as a mouse to drag it along.

Shubhi Tandon Sep 8, 2011 9:15 AM