Shoppers Stop taps consumers on the move with in-cab advtg?blur=25

Shoppers Stop has partnered with En Route Media for its in-cab interactive TV network Flo; presents discount offer for EasyCabs passengers watching Flo

e4m Desk Nov 23, 2012 6:43 PM

From monologue to dialogue?blur=25

Innovatively use digital platform to engage consumers and boost business, say industry experts as they share few best practices

Priyanka Mehra Sep 7, 2012 8:13 PM

Guest Article: Radio = Catchment Engagement?blur=25

The radio industry can go a long way in truly partnering brands, especially in the area of Catchment Engagement, and thereby creating value for both, says Vinay Bhatia, Customer Care Associate & VP – Marketing & Loyalty, Shopper’s Stop Ltd.

Vinay Bhatia Sep 30, 2010 8:15 AM