Lowe Lintas bags creative mandate for

While the fashion e-tailer has been working with creative shops on project basis so far, there was no incumbent agency on retainership before it roped in Lowe Lintas

exchange4media Staff Mar 21, 2014 7:44 AM

E-commerce websites bask in the festive cheer?blur=25

Despite the gloom in economy, online shopping has continued to outgrow all predictions in 2013. The recent Google Online Shopping Festival (GOSF) and the ongoing festive season have added more

Deepa Balasubramanian Dec 26, 2013 9:48 AM

Myntra launches 'My Privilege' offering for online shoppers?blur=25

The customer loyalty programme is aimed at rewarding Myntra loyalists and first time online shoppers

exchange4media Staff Nov 8, 2013 10:04 AM

E-commerce sees growth in sales this festive season despite slowdown?blur=25

Although the ongoing recession has dented the Indian buying spirit in the retail market, discounted deals & convenience have helped e-commerce portals witness an average growth rate of 40%

Abhinav Trivedi Nov 5, 2013 8:44 AM

Retailers ramp up offers & discounts to counter sluggish sales?blur=25

Though the festive season is on full swing, buying sentiment is yet to pick up. Retailers - both online & offline - are getting aggressive on offers. But will it be enough to generate sales?

Deepa Balasubramanian Oct 29, 2013 8:52 AM

Myntra appoints Vikas Ahuja as CMO?blur=25

In his new role, Ahuja will be responsible for the sales and marketing functions and will drive the overall brand strategy at Myntra

exchange4media Staff Jul 12, 2013 7:42 AM