vijay-tv
Implementation of TRAI tariff order deferred till May 2

TRAI has asked court for more time to implement its tariff order owing to the concerns of the stakeholders & the execution has been pushed to May 2nd, 2017.

exchange4media Staff Mar 29, 2017 7:50 AM

As Madras HC hears closing submissions, TRAI confident about tariff order’s rollout from April 3

Star India and Vijay TV have contended that TRAI has overstepped its jurisdiction by pricing content

Saif Ahmad Khan Mar 28, 2017 8:07 AM

Following SC nod, TRAI notifies tariff order even as broadcasters remain apprehensive

The Madras High Court will evaluate the legality of the tariff order issued by TRAI once again when the matter comes up for hearing before it on March 7

Saif Ahmad Khan Mar 6, 2017 7:51 AM

AIDCF allowed intervention in Honourable Madras High Court

AIDCF allowed to intervene in W.P. Nos. 44126 of and 44127 of 2016 in Star TV and Vijay TV vs UOI and ors matters

exchange4media Staff Feb 23, 2017 8:29 AM

What drives content in Southern GECs?

Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts

Deepa Balasubramanian Mar 14, 2014 9:14 AM

Vijay TV launches Mahabharata in Tamil

The show is targeted at the youth. Digital, OOH, on-ground, radio & print media are being used for promotions. Special episodes with scholars, explaining the intricacies of the epic have been created

Deepa Balasubramanian Oct 10, 2013 8:03 AM

Vijay TV signs first carriage deal in France with Free

Vijay TV is available on free view till August 15 and viewers can catch a special line-up of programmes for the Indian Independence Day

exchange4media Staff Aug 10, 2012 7:41 PM

Vijay TV goes outdoors for Tamil version of ‘KBC’

‘Neengalam Vellalam Oru Kodi’ is being promoted heavily across media. Innovative vehicles, coupled with conventional ones, are being used to attract viewers

Priyanka Nair Feb 23, 2012 8:31 AM

Vijay TV goes outdoors for Tamil version of ‘KBC’

‘Neengalam Vellalam Oru Kodi’ is being promoted heavily across media. Innovative vehicles, coupled with conventional ones, are being used to attract viewers

Priyanka Nair Feb 23, 2012 8:31 AM

Star Vijay’s Tamil version of KBC in Feb 2012

Vijay TV has earmarked 8-10 per cent of the overall investment on the project cost towards promoting the show, titled ‘Neengalam Vellalam Oru Kodi’.

Sai Prasanna Dec 21, 2011 8:57 AM

Vijay TV arms itself with new marketing plans & shows

Vijay TV, the Tamil GEC from Star Network’s stable, is on a roll with new initiatives in terms of marketing plans and new shows.

Tuhina Anand Feb 3, 2011 7:19 AM

‘Non-fiction would continue to drive Vijay TV’, says K Sriram

“In the recent past, Vijay TV has pushed the envelope of creativity by a few notches. People look upto the channel for differentiated, innovative programming, be it fiction or non-fiction” said K Sriram, General Manager, Vijay TV when quizzed whether audience fatigue was the reason for the channel shifting its focus from non-fiction shows, which is considered to be its forte.

Judy Franko Oct 19, 2010 8:35 AM

Vijay TV shifts focus to fiction again

After successfully experimenting with various non-fiction shows during prime time and non-prime time, Vijay TV, the Tamil GEC from Star Network, has again set its eyes on fiction by launching an array of new shows during prime time.

Judy Franko Sep 21, 2010 8:35 AM