viewability
verizon?blur=25

Driving a successful programmatic ad campaign, the brand increased viewability by 70%, outperforming the target benchmark

exchange4media Staff Apr 23, 2019 1:35 AM

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From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta Jul 3, 2017 8:08 AM

Times Internet partners with Moat to provide clients trusted measurement on campaigns?blur=25

The new integration provides marketers with actionable insights into their campaign performance

exchange4media Staff May 12, 2017 6:38 PM

Why India ranks lowest in Asia Pacific in video ad viewability??blur=25

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 9:39 AM

Rewind 2015: A Good Year: Pancham Endlaw?blur=25

Transparency and programmatic advertising will become even more important in 2016 and those digital companies who have not jumped on to the wagon in 2015 will have to put in extra work to stay relevant, writes Pancham Endlaw, Head (South Asia) at Opera Mediaworks

Pancham Endlaw Dec 30, 2015 8:44 AM

How should advertisers meet the challenges of  viewability of digital ads ??blur=25

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Pay only if visitors see your ads, promises Google?blur=25

Google has announced that the Google Display Network (GDN) is moving to a model where advertisers will only pay for display ads that are 'viewable', where. there is a guarantee that the ads have been seen by the visitor

Abhinn Shreshtha Oct 7, 2015 8:06 AM