viber
Viber appoints Cheil India as digital agency-on-record

After winning significant businesses such as Apollo Munich, Timex, adidas and Inshorts, Cheil has been named as the digital agency-on-record by Viber.

exchange4media Staff Nov 5, 2015 8:33 AM

 Madison Media Plus bags Viber India media AOR

Madison Media Plus won following a multi-agency pitch; the account will be handled out of the agency's Delhi office; Madison Media Group has been on an account-winning spree, having won a host of new businesses in 2014

exchange4media Staff Feb 4, 2015 3:23 PM

Bharti Airtel raises net neutrality debate after announcing plans to charge for VoIP calls

Airtel’s latest announcement comes at a time when the discussion around net neutrality, the belief that there shouldn't be any differentiation on the internet on the basis of content, services, platform or mode of communication, has been raging the world over

exchange4media Staff Dec 27, 2014 12:14 PM

Bharti Airtel raises net neutrality debate after announcing plans to charge for VoIP calls

Airtel’s latest announcement comes at a time when the discussion around net neutrality, the belief that there shouldn't be any differentiation on the internet on the basis of content, services, platform or mode of communication, has been raging the world over

exchange4media Staff Dec 27, 2014 9:30 AM

 UK-based telecom service provider New Call acquires Nimbuzz

The overall value is expected to be around $250 million with New Call taking 70% stake in Nimbuzz for $175 million, a source familiar with the transaction confirmed

exchange4media Staff Oct 30, 2014 4:43 PM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

Hike's brand-new marketing mantra: 'Hikes up' TV, radio & cinema advertising

After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign

Abhinn Shreshtha Jul 21, 2014 8:04 AM

Viber empowers underprivileged girls' football team

The digital campaign 'Vibe The Goal' aims to raise funds for sports equipment and education resources for the young girls

exchange4media Staff Jun 30, 2014 8:29 AM

ZO's Resultrix touted to handle search marketing for Airtel.in

Resultrix, a part of the ZenithOptimedia Group, is touted to handle the search marketing business for Airtel.in, confirm highly placed sources

Abid Hasan Apr 11, 2014 7:21 AM

BBH India wins creative mandate for Viber India

BBH India is Viber's first creative agency & will be in-charge of developing the brand architecture & positioning. The agency will also roll out engagement modules across traditional & new age platforms

exchange4media Staff Mar 11, 2014 7:24 AM

BBH India wins creative mandate for Viber India

BBH India is Viber's first creative agency & will be in-charge of developing the brand architecture & positioning. The agency will also roll out engagement modules across traditional & new age platforms

exchange4media Staff Mar 10, 2014 2:07 PM

ZenithOptimedia wins media duties of Viber

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 9:35 AM

ZenithOptimedia wins media duties of Viber

The business was won on the back of a competitive pitch amongst the top five media agencies in New Delhi

exchange4media Staff Mar 6, 2014 7:58 AM

WhatsApp to introduce voice calling in Q2 2014

The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona

Abhinna Shreshtha Feb 25, 2014 8:01 AM

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM

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