Still running 'cancelled spots' could lead to payment disputes

B'casters are using the 14-day cancellation clause – hoping the issue will be resolved in the meanwhile – in an attempt to prevent revenue loss, but a...

Viacom18 & Amagi partner to enable HUL micro-target comm in each region

Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regio...

Vizeum adds C&S Electric to its kitty

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be...

Reverse mentoring: What does an intern teach a CEO?

If there is anything ad land is ubiquitously voicing today, it's the indispensable & gratifying spirit of youth in the advertising field. From Piyush...

Voot eyes top 6 cities across India

Viacom18’s OTT service Voot has unveiled its national marketing campaign with a special focus on the top six markets of Delhi, Mumbai, Bangalore, Kolk...

Jury meet for Pitch Youth Marketing Awards concludes

The jury screened a total of 93 entries to arrive at a shortlist. The Awards ceremony will take place on October 12, 2012 in Delhi

How Intel strategised with art through technology

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

Viacom18 adopts three railway stations Andheri, Vileparle and Ghatkopar for Daan Utsav week 2016

This is part of their ‘Chakachak Mumbai’ campaign, an initiative that encourages Mumbaikars to clean the city; campaign flagged off at Bandra station...

Shantanu Gangane quits Times Group

He was Marketing Head of Times Now, ET Now and Zoom

Viacom18 cracks down on counterfeit merchandise

Dora counterfeits seized in raid at Mumbai market; raid bid to prevent inferior, unlicensed products from reaching consumers, says Viacom18

Viacom18's new office brings down walls to encourage a #OneTogether culture

The office building that blends me and we spaces is a LEED Gold certified Green facility

CIPAM and Viacom18 join hands to launch campaign against piracy

The campaign will see CIPAM and Viacom18 airing awareness videos across schools, colleges and educational institutions, in addition to the network’s k...

Madison Media appointed AoR of Viacom18

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play medi...

Viacom18 appoints Ignitee as digital marketing agency

Viacom18 Motion Pictures has brought on board Ignitee Digital Solutions are its digital marketing agency.

Viacom18 appoints Monika Shergill as Content Head of Viacom18 Digital Ventures

Prior to joining Viacom18 Digital Ventures, Shergill has held various leadership positions with Star India, Sony Entertainment Television, Zee Telefil...

Viacom18 launches its digital VOD platform--VOOT

Viacom18 will move its entire content library, including Colors, MTV and Nick, to be digitally available only on VOOT

Viacom18 chooses Ooyala Pulse to monetize Voot

Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. The new service includes content from COLORS, MTV, Ni...

Key mantra for OTT players: Catchup TV, sports, and original content

CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters

Why original content will continue to be a differentiator for OTT players?

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

Viacom18 secures John Doe order its movie- 'Force 2'

Viacom18 has secured a John Doe interim order from the Hon'ble Madras High Court restricting more than 1250 identified and all other unidentified webs...

Voot's new web series 'UNTAG' celebrates individuality

Presented by Moto Z, the six-episode series started on January 4

Arré ropes in Jaideep Singh to guide its monetisation strategy

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards exp...

With a sharper focus to bolster business, IndiaCast restructures international team

Govind Shahi, Debkumar Dasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

Show more