Why brands need to dive headlong into social listening

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BP...

Tata Capital unveils second phase of Do Right campaign

The company has launched a first-of-its-kind survey that aims to reveal India's perspective on some of the major challenges facing the nation

Tata Capital’s Veetika Deoras on doing what is ‘sahi’

With the brand promise of ‘Karein wohi jo ho aapke liye sahi’, Tata Capital has been differentiating itself. Veetika Deoras, Deputy VP, Brand Marketin...

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