The two stars feature in an ad film for Adar Poonawalla Clean City Initiative, executed by Dharma 2.0

exchange4media Staff Nov 2, 2017 8:39 AM


fbb’s official brand ambassador – Varun Dhawan is putting forth his versatility with his different avatars for ‘All Work, All Play Chinos’

exchange4media Staff Sep 28, 2017 5:15 PM

Skybags launches #PlayBackToBack campaign featuring brand ambassador Varun Dhawan?blur=25

The campaign unveils their new bag collection The campaign unveils their new bag collection

exchange4media Staff Mar 18, 2017 8:02 AM

Pokemon Go gets big on celebrity factor, memes and viral videos?blur=25

Pokemon Go has got even celebrities hooked on to it. Hollywood celebs have taken to social media to show their love for the game, while many Bollywood celebrities are yet to take to the game; however various memes and videos involving them are doing the rounds on social media

Ronald Menezes Jul 22, 2016 8:30 AM

Imitations of unbranded products are the biggest obstacles in this category: Sudip Ghose?blur=25

In an interview with, Sudip Ghose, Vice President – Marketing, VIP Industries speaks about the latest Skybags campaign, its target audience, the tonality of its communication and the challenges in the market

Sarmistha Neogy Mar 14, 2016 7:50 AM

No plans to bring m-commerce to India, says WeChat?blur=25

Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online payment services, to India

Abhinna Shreshtha Mar 15, 2014 10:43 AM

Instant Messaging apps get bold and quirky?blur=25

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on attracting the youth

Priyanka Nair Sep 2, 2013 8:41 AM