Flashback 2014: Neither the ache din nor the revival has happened: Varghese Chandy?blur=25

In an exclusive interaction with exchange4media, Varghese Chandy, Chief General Manager- Marketing & Advertising Sales, Malayala Manorama, talks about the top trends and highlights of the year 2014

Deepa Balasubramanian Dec 30, 2014 9:02 AM

Q3 infuses a fresh wave of optimism in South India print industry?blur=25

Print sector in the south reaps the benefits of a diverse festive season

Deepa Balasubramanian Dec 1, 2014 6:38 AM

30-35% drop in retail advertising spends across South India?blur=25

Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop

Deepa Balasubramanian Sep 15, 2014 7:59 AM

Onset of festivities gives print media much to cheer about?blur=25

Automobiles, telecom, real estate and consumer durables have started spending confidently on the medium and the trend is likely to continue

Abid Hasan Sep 5, 2014 8:08 AM

More not merrier in South TV industry?blur=25

The market may have been dynamic in this part of the country, but it cannot support the increasing numbers of TV channels, caution industry experts

Deepa Balasubramanian Aug 28, 2014 8:11 AM

Media waits for its share of 'Acche Din'?blur=25

With the economy yet to recover fully from the slowdown, print players pin their hopes on festive seasons, overall industrial growth & the appliances and automobile sectors for the good times to roll

Abid Hasan Aug 27, 2014 8:09 AM

Print players cold to IRS 2013 revalidation??blur=25

Citing anomalies that remain in the audited Survey and labelling it as irrelevant, members of the print industry insist the lifting of the abeyance makes no difference to their

Deepa Balasubramanian and Abid Hassan Aug 22, 2014 8:53 AM

Print industry in Kerala gears up for Onam boom?blur=25

Change in the government is likely to revive the economy and hence increase advertising spends, especially during Onam, although currently the market seems to be little sluggish

Deepa Balasubramanian Aug 18, 2014 8:14 AM

Are FMCG advertisers undermining the power of print??blur=25

TV has always been a weapon of choice for FMCG marketers. But the geographically broad & categorically specific reach of print used with creative ideas can enhance FMCG brands'

Abid Hasan Jul 31, 2014 8:12 AM

Print players heave a sigh of relief on exemption from service tax?blur=25

Print players are happy to have been exempted from service tax on sale of space for ads in print media. No imposition of import duty on newsprint is also seen as a positive step for the print industry

Abid Hasan Jul 11, 2014 9:36 AM

Print industry feeling the pinch as IRS revalidation delayed, say media experts?blur=25

According to media experts, the print industry has been without a currency for a long time now due to which planners & marketers are relying on dated information, which can prove to be costly

Abid Hasan Jul 1, 2014 9:30 AM

Regional print players rue losing out on political advertising to TV, digital?blur=25

Print players have admitted that spends have been much below expectations as TV & digital grabbed a major chunk of the ad pie, even as individual advertising didn’t turn up the way they had expected

Abid Hasan May 8, 2014 8:48 AM

Publishers, advertisers going with old IRS figures till revalidation is done?blur=25

Though readership numbers are under the scanner, publishers feel that credibility is the key to get ads and that the numbers are just for reference

Abid Hasan Mar 19, 2014 8:38 AM

Longevity is an important feature of any successful brand: Varghese Chandy?blur=25

In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-night operators, says the Chief GM, Mktg & Advtg Sales, Malayala Manorama

Deepa Balasubramanian Feb 7, 2014 5:28 PM

Kerala is no longer a one-size fits all market, say experts?blur=25

Traditional mass media are becoming mass conversations. Globalisation has also led to a world of convergence, wherein content & consumers are found on multiple platforms

Deepa Balasubramanian Feb 6, 2014 10:12 AM

New IRS 2013 data and Southern print players?blur=25

Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different

Deepa Balasubramanian Feb 4, 2014 9:08 AM

Print players await refreshed IRS survey; insist on error-free data?blur=25

With the latest round of IRS data expected in the last week of December 2013, the mood among print players is apprehension mixed with anticipation as the survey takes to technology in a big way

Abid Hasan Dec 11, 2013 9:09 AM

Is regional really the new national for print media??blur=25

Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters

Abid Hasan Apr 9, 2013 11:05 PM

Print players on ad overdrive in Kerala for Onam?blur=25

As in the previous years, this year, too, print players have lined up exclusive content and pullouts as platforms for advertisers and to woo readers

Abid Hasan Aug 28, 2012 7:11 AM

I am not comfortable with the word ‘local’: Varghese Chandy?blur=25

It was a challenge to take Kerala to the rest of India, says the Chief General Manager, Marketing Advertising Sales of Malayala Manorama

Shree Lahiri Jul 23, 2012 12:17 AM