valerie-wagoner
Facebook partners with ZipDial to launch new 'Missed Call' ad format?blur=25

Once a user clicks on the ad on Facebook, a number is dialled and continues engagement with the user off Facebook via SMS and voice. Initial results and data prove high ROI for advertisers

exchange4media Staff Jul 8, 2014 8:03 AM

Treat digital like a traditional marketing channel: Experts?blur=25

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti May 24, 2013 8:19 PM